Mae Zhuliguan Hote Logo Gwesty gan Zhongxiang Zheng yn enillydd uchel ei barch o'r 2021 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2021

Zhuliguan Hote Logo Gwesty

gan Zhongxiang Zheng

Cleient: Zhongxiang Zheng

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

9,844

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #114786

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Zhuliguan Hote Logo Gwesty

Mae Zhuliguan yn westy thema sy'n canolbwyntio ar ddiwylliant bambŵ, Mae'r patrwm yn edrych fel bambŵ a gwenoliaid, gan wneud i bobl ddisgwyl cychwyn taith newydd. Mae'r logo yn cyflwyno datblygiad o ddim i rywbeth, sy'n dod yn wreiddiol o Taoism athronyddol. Mae ei newid yn cario athroniaeth Taoism Tseiniaidd traddodiadol "Allan o Tao, Un yn cael ei eni. Allan o Un, Dau; Allan o Dau, Tri; Allan o Dri, y bydysawd a grëwyd", gan awgrymu "Mae ffordd Tao yn dilyn natur".

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Zhuliguan Hote Logo Gwesty yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Zhuliguan Hote Logo Gwesty fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Zhuliguan Hote Logo Gwesty am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Zhuliguan is a themed hotel focusing on bamboo culture and we simplify the house into an ink dot, presenting the course of a wind-flown bamboo leaf passing by an ink dot (house) and turning into a bird. This change is a course of growing out of nothing. The pattern seems like both a bamboo and a swallow, enabling us to expect a new journey
Dimensiynau a Phecynnu: UV, hot stamping
Bags:Depth330mm x Width250mm x Height80mm
Notebooks:Depth297mm x Width210mm x Height80mm
T-shirts:Small, Middle, Large, Extra large
Tagiau: Brand , Research , Hotel , Logo , Culture
Technoleg Cynhyrchu: Black and white are adopted as the dominant hues to further strengthen the dynamical change of the logo. In the post production, we combine the calligraphy and UV technology to highlight the fashion.
Her Dylunio: it vividly presents Zhuliguan Hotel's theme - a bamboo culture hotel with the theme of studying, planting, viewing and staying of bamboos. Its change carries the philosophy of traditional Chinese Taoism-"Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe"
Ymchwil: Chapter 42 of Tao and Teh by Laozi-Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe.
Ysbrydoliaeth: The brand name comes from Zhuliguan (Bamboo Villa), a poem written by WANG Wei, who was a poet in Tang Dynasty of China. The logo pattern presents a course of gradual change. He was inspired by the philosophy of Chinese traditional Taoism- "Out of Tao, One is born; Out of One, Two; Out of Two, Three; Out of Three, the created universe" from Chapter 42 of Tao and Teh by Laozi, which was the cosmogony of Laozi.
Hyd y Prosiect: This project was started in Hangzhou, China in June 2017 and completed in Hangzhou, China in August 2018.
Llif Gweithrediad: We have developed souvenirs for the project and refined the copywriting of "The foolish ask more and the wise do not doubt", which has been applied on notebooks, handbags and T-shirts. The souvenirs are loved by all guests, including children, and they can easily understand what the logo is intended to express.
Patentau: Trademark (2019) Zhongxiang Zheng
Cydnabyddiaeth Delweddau: Image #1: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #2: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #3: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Image #4: Designer: Zhongxiang Zheng, Zhuliguan Hotel, 2019.
Video Credits: Designer:Mingyong Hou, Zhuliguan Hotel, 2020.