Self Help Graphics and Art Hunaniaeth Brand by David Jimenez is a highly esteemed winner of the very prestigious 2021 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2021

Self Help Graphics and Art Hunaniaeth Brand

by David Jimenez

Client: David Jimenez

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Verified Award Winner

Verify Award Status for #117221

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Self Help Graphics and Art Hunaniaeth Brand

Mae Self Help Graphics and Art yn brosiect ailfrandio ar gyfer canolfan gelfyddydau gymunedol yn Nwyrain Los Angeles. Mae'r hunaniaeth newydd yn adlewyrchu gwerth, cenhadaeth, a hanes y ganolfan, a dyfodd o hunaniaeth ddiwylliannol a grymuso gwleidyddol artistiaid Chicana, Chicano, a Latinx. Ysbrydolwyd ffont arddangos a logdeip pwrpasol gan strwythur grid hierogliffau Astec a Maya. Torrwyd y logdeip â laser ar bren MDF ac fe'i argraffwyd â gwasg deip i ychwanegu gwead. Argraffwyd posteri drwy sgrin-argraffu er anrhydedd i hanes argraffu printiau'r ganolfan.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Self Help Graphics and Art Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Self Help Graphics and Art Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Self Help Graphics and Art Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Dimensions & Packaging: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Tags: Grid, Geometric, Typeface, Typographic
Production Technology: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Design Challenge: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Research: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Inspiration: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Project Duration: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Team Members: David Jimenez