Mae Lezai Dental Clinic Logo a Hunaniaeth Brand gan Guangzhou Cheung Ying Design Co., Ltd. yn enillydd uchel ei barch o'r 2021 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2021

Lezai Dental Clinic Logo a Hunaniaeth Brand

gan Guangzhou Cheung Ying Design Co., Ltd.

Cleient: Guangzhou Cheung Ying Design Co., Ltd.

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

12,230

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #117574

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Lezai Dental Clinic Logo a Hunaniaeth Brand

Mae Clinig Deintyddol Lezai yn logo a hunaniaeth brand a grëwyd ar gyfer clinig deintyddol. Mae'r dyluniad yn defnyddio siapiau positif a negyddol i ffurfio un symbol gweledol sengl. Mae llinellau syth hir a byr wedi'u cyfuno ag amlinell gylch yn darlunio oedolion a phlant yn dal dwylo mewn cylch. Mae'r siâp negyddol yn y canol ar ffurf dant. Mae lliwiau â lefel isel o ddirlawnder yn rhoi teimlad hamddenol a chynnes ac yn cefnogi delwedd o ddiogelwch, llawenydd a phroffesiynoldeb. Mae'r logo wedi'i lunio ar ffurf fector ar gyfer cyfryngau printiedig a digidol o wahanol feintiau, ac mae llawlyfr canllawiau brand yn cefnogi defnydd cyson.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Lezai Dental Clinic Logo a Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Lezai Dental Clinic Logo a Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Lezai Dental Clinic Logo a Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
Dimensiynau a Phecynnu: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Tagiau: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Technoleg Cynhyrchu: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
Her Dylunio: The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
Ymchwil: Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
Ysbrydoliaeth: LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
Hyd y Prosiect: The project started in October 2019 and finished in February 2020 in Guangzhou.
Llif Gweithrediad: The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
Aelodau'r Tîm: Creative Director: Zhiji Dong
Designer: Lu Gu