Timing Sauce Brandio by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 Gwobr Haearn A' Design Award in Graffeg Competition Category.

HaearnGraffeg· 2022

Timing Sauce Brandio

by Wai Ching Chan

Client: Timing Sauce

Gwobr Haearn A' Design Award Winner in Graffeg Category

10,455

Verified Award Winner

Verify Award Status for #118426

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Timing Sauce Brandio

Mae Timing Sauce yn brosiect brandio a grëwyd ar gyfer cynhyrchydd saws. Mae'r gwaith yn cwmpasu enw brand newydd, logo, deunydd pecynnu a deunyddiau gwerthu. Roedd yr hen enw yn cyfeirio at basta, nad oedd yn cyd-fynd â'r cynnyrch a werthwyd, felly dewiswyd enw newydd. Mae'r logo'n defnyddio siapiau haniaethol sy'n awgrymu saws a wyneb gwenu. Arweiniwyd y balet gan ymchwil lliw, a phrofwyd sawl cyfuniad lliw i gyfleu llawenydd ac archwaeth. Argraffir y labeli ar PVC gloyw dŵr-brawf, ac fe'u gwneir mewn tri maint ar gyfer poteli 120, 150 a 180 mililitr.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Timing Sauce Brandio yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Timing Sauce Brandio fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Timing Sauce Brandio am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Dimensions & Packaging: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Tags: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Production Technology: Label Material: PVC gloss label waterproof
Design Challenge: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Research: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Inspiration: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Project Duration: Hong Kong