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Save Calendar Prif Swyddogaeth: Darlun Calendr by Mengjia Li

Save Calendar Prif Swyddogaeth: Darlun Calendr by Mengjia Li is a highly esteemed winner of the very prestigious 2021 Gwobr Arian A' Design Award in Graffeg Competition Category.


ArianGraffeg· 2021

Save Calendar Prif Swyddogaeth: Darlun Calendr

by Mengjia Li

Client: Northeastern University

Gwobr Arian A' Design Award Winner in Graffeg Category

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Verified Award Winner

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Colors

The Design

About Save Calendar Prif Swyddogaeth: Darlun Calendr

Testun y Llyfr: Mae Save Calendar yn gyfres o ddarluniau a grëwyd ar gyfer calendr ar thema arbed bwyd. Mae'r darluniau'n dangos cae fferm drwy bedwar tymor y gwanwyn, yr haf, yr hydref a'r gaeaf. Mae'r lliwiau'n newid gyda phob tymor, felly mae'n hawdd gwahaniaethu rhwng y pedwar cyfnod. Mae cyfansoddiad cymesur mewn arddull Tsieineaidd yn rhoi golwg fodern i'r delweddau. Gosodir gwybodaeth am y mis a'r tymor ar ben pob dalen. Gwnaethpwyd y lluniau â meddalwedd cyfrifiadurol a'u hargraffu ar faint o 800 wrth 800 milimetr. Mae'r gyfres yn dangos gwaith caled ffermwyr ac yn atgoffa pobl i werthfawrogi bwyd.

The Recognition

About the Gwobr Arian A' Design Award

Mae Save Calendar Prif Swyddogaeth: Darlun Calendr yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Save Calendar Prif Swyddogaeth: Darlun Calendr fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Save Calendar Prif Swyddogaeth: Darlun Calendr yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
Dimensions & Packaging
Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags
Economy, field, seasons change, illustration design, Chinese style
Production Technology
Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
Design Challenge
The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
Research
Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
Inspiration
It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
Project Duration
In Shenyang, a major agricultural product producing province, in 2020 .
Operation Flow
This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
Team Members
Art Director: Huo Kai, designer: Li Mengjia
Image Credits
Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020

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