Mae LendMe Hunaniaeth Brand gan Ruis Vargas yn enillydd uchel ei barch o'r 2021 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2021

LendMe Hunaniaeth Brand

gan Ruis Vargas

Cleient: Laika

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

12,688

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #119666

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am LendMe Hunaniaeth Brand

Mae LendMe yn hunaniaeth brand a grëwyd ar gyfer cwmni sy'n gweithredu ym marchnad ecwiti cartref. Mae'r logo'n defnyddio strwythur eiconograffig sy'n cyfeirio at godau deuaidd wedi'u cydbwyso yn erbyn ei gilydd, gan awgrymu syniad mathemategol a pherthynas ddwyffordd rhwng y cwmni a'i gleientiaid. Mae'r palet lliw yn gyflenwol, gyda phorffor fel y sylfaen a naws oren a glas fel tonau ategol ar gyfer negeseuon a chynulleidfaoedd gwahanol. Mae'r cymwysiadau'n cynnwys cardiau busnes, amlenni, cyflwyniad sefydliadol a phanel golau stryd.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae LendMe Hunaniaeth Brand yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i LendMe Hunaniaeth Brand fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir LendMe Hunaniaeth Brand am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Dimensiynau a Phecynnu: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Tagiau: Brand, logotype, illustration, visual identity, Laika Design
Technoleg Cynhyrchu: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Her Dylunio: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Ymchwil: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Ysbrydoliaeth: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Hyd y Prosiect: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Llif Gweithrediad: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Patentau: Laika Design
Aelodau'r Tîm: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Cydnabyddiaeth Delweddau: Laika Design