Nanxiang Incity Primary Function: System Arwyddion Gweledol by Zesion Design

Nanxiang Incity Primary Function: System Arwyddion Gweledol by Zesion Design is a highly esteemed winner of the very prestigious 2021 Gwobr Arian A' Design Award in Graffeg Competition Category.

ArianGraffeg· 2021

Nanxiang Incity Primary Function: System Arwyddion Gweledol

by Zesion Design

Client: Zesion Design

Gwobr Arian A' Design Award Winner in Graffeg Category

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Verified Award Winner
Verify Award Status for #119978

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nanxiang Incity Primary Function: System Arwyddion Gweledol

Book Text: Mae Nanxiang Incity yn system arwyddion gweledol a grëwyd ar gyfer canolfan siopa yn Shanghai. Mae'r dyluniad yn tynnu ar ddiwylliant lleol Nanxiang, ardal sy'n adnabyddus am garanod a themlau, gan droi ffurf garanod yn hedfan mewn parau yn ddelweddau arwyddion haniaethol. Gosodir cyfarwyddwyr lloriau a rhestrau masnachwyr wrth fynedfeydd ac allanfeydd yr esgladuron ac wrth bwyntiau lle mae llifau ymwelwyr yn croesi. Defnyddir argraffu blocio inc gwyn ar y dalennau golau, fel bod testun ac amlinellau'n aros yn glir. Mae'r darnau hongian yn defnyddio pwyntiau colyn drych sy'n asio â thu mewn y ganolfan.

The Recognition

About the Gwobr Arian A' Design Award

Mae Nanxiang Incity Primary Function: System Arwyddion Gweledol yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Nanxiang Incity Primary Function: System Arwyddion Gweledol fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Nanxiang Incity Primary Function: System Arwyddion Gweledol yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
Dimensions & Packaging: Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm
Tags: Visual Signage,Way finding,VI,Logo,Graphics
Production Technology: The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
Design Challenge: We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
Research: The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
Inspiration: Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
Project Duration: The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
Operation Flow: During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
Team Members: Jie Zhou