Bergtor Visual Identity Hunaniaeth Weledol by Erika Baczo

Bergtor Visual Identity Hunaniaeth Weledol by Erika Baczo is a highly esteemed winner of the very prestigious 2021 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2021

Bergtor Visual Identity Hunaniaeth Weledol

by Erika Baczo

Client: Bergtor

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Verified Award Winner

Verify Award Status for #120088

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Colors

The Design

About Bergtor Visual Identity Hunaniaeth Weledol

Mae Bergtor yn hunaniaeth weledol a gynlluniwyd ar gyfer brand drysau garej. Mae'r hunaniaeth yn seiliedig ar system grid gadarn a dull nodweddiadol lleiafsymiol. Ychwanegwyd elfennau geometrig at y llythrennau i weledoli ystyr yr enw. Mae'r llythyren E yn cael ei disodli gan dri siâp wedi'u hysbrydoli gan brif linellau drws garej, gan ffurfio pictogram syml. Mae'r palet yn ddeuraddliw o ddu a gwyrdd ffres, gyda Gotham yn brif deip. Mae'r logo a'r system weledol yn cael eu tynnu ar fformat fector, felly gellir eu haddasu i wahanol feintiau ar gyfer cyfryngau digidol a chyfryngau print.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Bergtor Visual Identity Hunaniaeth Weledol yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Bergtor Visual Identity Hunaniaeth Weledol fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Bergtor Visual Identity Hunaniaeth Weledol yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors.
Dimensions & Packaging: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
Tags: visual identity, modern, simple, timeless, feasibility, reliability
Production Technology: The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
Design Challenge: The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
Research: The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
Inspiration: Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance.
Project Duration: The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
Operation Flow: One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
Patents: Copyrights belong to the CEO of the Bergtor company.
Team Members: Erika Baczó
Alpár Dávid
Image Credits: Credits to: Adobe stock - main image.