Cuishan Intelligent Kitchen Prif Swyddogaeth: Hunaniaeth Weledol Bwyty by Yu Pan

Cuishan Intelligent Kitchen Prif Swyddogaeth: Hunaniaeth Weledol Bwyty by Yu Pan is a highly esteemed winner of the very prestigious 2021 Gwobr Arian A' Design Award in Graffeg Competition Category.

ArianGraffeg· 2021

Cuishan Intelligent Kitchen Prif Swyddogaeth: Hunaniaeth Weledol Bwyty

by Yu Pan

Client: MET Creative Brand

Gwobr Arian A' Design Award Winner in Graffeg Category

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Colors

The Design

About Cuishan Intelligent Kitchen Prif Swyddogaeth: Hunaniaeth Weledol Bwyty

Mae Cegin Ddeallus Cuishan yn hunaniaeth weledol a grëwyd ar gyfer lleoliad bwyd yn Wuxi, Tsieina. Mae'r hunaniaeth yn cyfuno diwylliant bwyd lleol, hanes y ddinas a themâu rhyngrwyd o fewn un system frand. Mae'r logo wedi'i drefnu a'i ailadrodd i ffurfio patrwm brand sydd ag adnabyddiaeth gref. Defnyddir motiffau ginco, gwennol a chwmwl fel elfennau craidd. Mae'r ginco yn cyfeirio at ddiwylliant Tsieineaidd hirsefydlog, y wennol at y rhanbarth i'r de o Afon Yangtze, a'r cwmwl at natur. Mae'r prosiect yn cwmpasu 1770 metr sgwâr ac fe'i cwblhawyd yn 2019.

The Recognition

About the Gwobr Arian A' Design Award

Mae Cuishan Intelligent Kitchen Prif Swyddogaeth: Hunaniaeth Weledol Bwyty yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Cuishan Intelligent Kitchen Prif Swyddogaeth: Hunaniaeth Weledol Bwyty fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Cuishan Intelligent Kitchen Prif Swyddogaeth: Hunaniaeth Weledol Bwyty yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
Dimensions & Packaging: The project covers a total of 1770 square meters.
Tags: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
Production Technology: "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
Design Challenge: This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
Research: As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
Inspiration: This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
Project Duration: The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
Operation Flow: In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
Patents: Copyrights belong to Zhang Pushui, 2019.
Team Members: Yu Pan
Hong Zhang
Image Credits: Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.