Positive Projections Poster Cerddoriaeth by Min Huei Lu

Positive Projections Poster Cerddoriaeth by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2021

Positive Projections Poster Cerddoriaeth

by Min Huei Lu

Client: Academy of Art University

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Darganfod Nawr Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Positive Projections Poster Cerddoriaeth

Trwy'r gweledol hwn, nod y dylunydd yw mynegi darn o gerddoriaeth trwy deipograffeg, delweddaeth, a chyfansoddiad gosodiad. Thema’r gweledol yw dirwasgiad yr Unol Daleithiau yn ystod y 1980au cynnar pan adawyd miliynau o unigolion yn ddi-waith a lle cafodd yr Unol Daleithiau newidiadau cymdeithasol-economaidd mawr. Mae'r gweledol hefyd yn cymryd trywanu wrth gysylltu'r delweddau â'r gân "Peidiwch â phoeni, byddwch yn hapus" a oedd ar ei hanterth yn ystod y cyfnod hwnnw.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Positive Projections Poster Cerddoriaeth yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Positive Projections Poster Cerddoriaeth fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Positive Projections Poster Cerddoriaeth yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Create a poster that expresses a piece of music through typography, imagery, and layout composition. Gather ideas, emotions, and visuals that would be associated with the song. Don’t Worry, Be Happy, which is a popular worldwide hit song released in September 1988 by American musician Bobby McFerrin.
Dimensions & Packaging: 13"x19" Poster
Tags: Music Poster, Don't Worry Be Happy
Production Technology: The typographic and design elements were printed on transparency paper and put them on a traditional projector. Photographed the images reflected on the wall.
Design Challenge: There is a sharp contrast between the sad and the despair state of the 1980s and the optimistic adage, Don’t worry, be happy. The contract is also displayed in the music poster that pays tribute to history and humanity.
Research: Most of the information during the 1980s was communicated via television, MTV, Movie Channels, and media. Also, the AIDS awareness campaign during the 1980’s was designed using the colour pink. An attempt has been made to integrate the above texture and the design elements in the poster.
Inspiration: During the early 1980s, the US experienced a recession due to which millions of individuals were left unemployed. Throughout the 1980s, the cold war, protests, global warming, and the AIDS epidemic, the United States has undergone major socio-economic changes primarily due to advances in technology and the worldwide move towards capitalism. Also, the artists in the 1980s were preoccupied with protest images. Bobby McFerrin's Music, Don't worry, be happy, is a neat philosophy in 4 simple words that inspired many Americans in the late 1980s.
Project Duration: The project started in Jun 2019 and finished in July 2019 in San Francisco, and was exhibited at the Academy of Art University in September 2019.
Operation Flow: The song, Don’t Worry, Be Happy, was chosen to carry on with a series of experiments regarding image editing, composition, and typography. Afterward, the imagery was projected onto various surfaces, creating a multidimensional design solution.
Image Credits: Image #1,2,3,4,5: Photographer / Creator Min Huei Lu