Mae Flowering Street Hunaniaeth Brand Elusennol gan Mingjun Jiang yn enillydd uchel ei barch o'r 2021 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2021

Flowering Street Hunaniaeth Brand Elusennol

gan Mingjun Jiang

Cleient: Monka Design

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #121372

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Flowering Street Hunaniaeth Brand Elusennol

Mae Flowering Street yn hunaniaeth brand elusennol a grëwyd i gefnogi pobl ddigartref yn Llundain. Mae'r brand yn galluogi gwerthwyr digartref i ennill incwm trwy werthu blodau am brisiau marchnad cyffredin, yn hytrach na dibynnu ar roddion. Ysbrydolwyd siâp y logo gan arwyddion strydoedd yn Llundain, gan gyfeirio at y term "ffrindiau stryd" a ddefnyddir ymhlith pobl sy'n cysgu yn yr awyr agored. Lapiwyd pob tusw o flodau mewn hen bapurau newydd a gasglwyd, wedi'u clymu â rhaff gywarch naturiol ac yn cynnwys cerdyn diolch. Mae deunyddiau naturiol y gellir eu hailgylchu yn cadw costau pecynnu'n isel, fel y gellir cefnogi mwy o werthwyr.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Flowering Street Hunaniaeth Brand Elusennol yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Flowering Street Hunaniaeth Brand Elusennol fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Flowering Street Hunaniaeth Brand Elusennol yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
Dimensiynau a Phecynnu: In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
Tagiau: charity, homeless, London, branding, visual, identity, flower
Technoleg Cynhyrchu: Flowers sold by the homeless.
Her Dylunio: 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?
Ymchwil: This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.

Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.
Ysbrydoliaeth: According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
Hyd y Prosiect: The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
Llif Gweithrediad: Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
Patentau: none
Aelodau'r Tîm: Mingjun Jiang
Cydnabyddiaeth Delweddau: Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019