Yudong CUN Dyluniad Mascot by Linggaung Chen, Sf Zhang and Cy Zhao

Yudong CUN Dyluniad Mascot by Linggaung Chen, Sf Zhang and Cy Zhao is a highly esteemed winner of the very prestigious 2021 Gwobr Haearn A' Design Award in Graffeg Competition Category.

HaearnGraffeg· 2021

Yudong CUN Dyluniad Mascot

by Linggaung Chen, Sf Zhang and Cy Zhao

Client: Communication University of Zhejiang

Gwobr Haearn A' Design Award Winner in Graffeg Category

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Colors

The Design

About Yudong CUN Dyluniad Mascot

Mae Yudong CUN yn ddyluniad mascot a grëwyd ar gyfer pentref Yudong, pentref peintio ffermwyr yn Tsieina. Mae'r mascot yn seiliedig ar y ffigwr pysgodyn sy'n nodweddiadol o'r pentref. Mae'r pysgodyn wedi'i lunio fel cymeriad cartŵn syml ac fe'i cyfunir â motiffau peintio ffermwyr lleol a symbolau baneri gwledydd o bedwar ban byd. Y canlyniad yw casgliad lliwgar o ddelweddau sy'n cydio diwylliant lleol wrth arddull weledol ryngwladol. Nid oes gan y mascot faint penodol a gellir ei gynhyrchu fel graffig statig neu graffig wedi'i animeiddio.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Yudong CUN Dyluniad Mascot yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Yudong CUN Dyluniad Mascot fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Yudong CUN Dyluniad Mascot am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a mascot image designed for Chinese farmers' painting village. Yudong village, as the most distinctive style of farmers' painting village in China, is a cartoon image with international style, which makes it easy and humorous to be accepted by people. Through the design of this cartoon image, it conveys the artistic style of Yudong village, and also realizes the integration with the symbols of the world.
Dimensions & Packaging: It has no fixed size and can be made according to the required size.
Tags: Chinese elements, international style
Production Technology: Using the method of graphic creative design, the combination of fish cartoon image and different elements is realized. Through the way of graphic design, Chinese elements and world elements are integrated to achieve a group of colorful cartoon image design.
Design Challenge: The biggest challenge of this design project is to combine Chinese elements, the world's rich and the cartoon image of fish, and have the beauty of international style.
Research: Methods: using the method of graphic creative design, Chinese elements and world symbols were integrated into the cartoon graphics of fish to realize the combination of Chinese elements and international symbols. Tools: Photoshop, Illustrator
Inspiration: The inspiration of this design comes from the characteristic "fish" figure of Yudong village. Through the design, a vivid and interesting cartoon image is realized. In terms of design and application, the first is to integrate the fish graphics with the farmers' paintings in Yudong village, and the second is to integrate it with the national flag symbols of all countries in the world. It presents a cartoon image with local cultural elements and international style.
Project Duration: The project started in April 2020 in Hangzhou and finished in August 2020 in Hangzhou
Operation Flow: The design of this group of cartoon images can be made into static or dynamic effects according to the needs of publicity.
Team Members: Designer: Lingguang Chen,
Designer: Chao Yang,
Designer: Shifeng Zhang,
Designer: Chunyi Zhao，
Designer: Hao Xu，
Designer: Zikun Chen
Image Credits: Image #01 : Designer Linguang Chen
Image #02 : Chao Yang，Chunyi Zhao
Image #03 : Shifeng Zhang, Hao Xu
Image #04 : Zikun Chen