Mae Happetsy Prif Swyddogaeth: Hunaniaeth Brand gan Anamarija Leljak yn enillydd uchel ei barch o'r 2021 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

ArianGraffeg· 2021

Happetsy Prif Swyddogaeth: Hunaniaeth Brand

gan Anamarija Leljak

Cleient: Happetsy

Enillydd Gwobr Arian A' Design Award yn y Categori Graffeg

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #122375

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Happetsy Prif Swyddogaeth: Hunaniaeth Brand

Testun y Llyfr: Mae Happetsy yn hunaniaeth brand a grëwyd ar gyfer cwmni cynhyrchion anifeiliaid anwes. Mae'r dyluniad yn cyfuno arddull retro hen ffasiwn â minimaliaeth fodern. Mae'r cymeriad retro yn cael ei fynegi drwy'r palet lliwiau, teipwyneb ysgrifen llaw, a phatrymau dotiau polka. Mae cynlluniau glân, mannau agored, a theipwyneb sans serif yn ychwanegu cyffyrddiad modern a ffres. Mae'r logo yn cyfuno darlun o gath a chi â siâp petryal, sy'n gysylltiedig â sefydlogrwydd a theyrngarwch. Cafodd yr holl graffeg ei lunio fel fectorau a'i chyflwyno mewn lliwiau RGB, CMYK, a Pantone ar gyfer ymddangosiad cyson ar draws yr holl gyfryngau.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Happetsy Prif Swyddogaeth: Hunaniaeth Brand yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Happetsy Prif Swyddogaeth: Hunaniaeth Brand fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Happetsy Prif Swyddogaeth: Hunaniaeth Brand yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
Dimensiynau a Phecynnu: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
Tagiau: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
Technoleg Cynhyrchu: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Her Dylunio: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
Ymchwil: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
Ysbrydoliaeth: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
Hyd y Prosiect: The project started in March 2019 and finished in May 2019 in Denmark.
Llif Gweithrediad: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
Cydnabyddiaeth Delweddau: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.