PepsiCo Foundation System Adnabod by Dennis Furniss

PepsiCo Foundation System Adnabod by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 Gwobr Arian A' Design Award in Graffeg Competition Category.

ArianGraffeg· 2021

PepsiCo Foundation System Adnabod

by Dennis Furniss

Client: PepsiCo International Mexico

Gwobr Arian A' Design Award Winner in Graffeg Category

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Verified Award Winner

Verify Award Status for #122974

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About PepsiCo Foundation System Adnabod

Mae PepsiCo Foundation yn system adnabod a grëwyd ar gyfer sefydliad dielw sy'n cefnogi cymunedau ym Mecsico ac America Ladin. Mae'r dyluniad yn cyfnewid iaith weledol gorfforaethol am un fwy dynol. Mae siapiau archdeipaidd yn cynrychioli tri phrif golofn y sefydliad. Mewn system fodiwlaidd, mae'r siapiau hyn yn cyfuno ac yn lluosi i ffurfio patrymau a gweadau. Mae wyneb-deip geometrig, palet lliwiau bywiog, arddull ffotograffiaeth ac arddull ddarluniadol yn cwblhau'r hunaniaeth. Caiff y system ei chymhwyso i lyfr brand digidol ac i ddeunyddiau digwyddiadau megis crysau, bagiau a hetiau.

The Recognition

About the Gwobr Arian A' Design Award

Mae PepsiCo Foundation System Adnabod yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i PepsiCo Foundation System Adnabod fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae PepsiCo Foundation System Adnabod yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Dimensions & Packaging: There are not packaging deliveries
Tags: PepsiCo, Foundation, identity, system, strong, consistency
Production Technology: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Design Challenge: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Research: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Inspiration: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Project Duration: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Operation Flow: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Patents: Copyrights: PepsiCo International Mexico
Team Members: Innovation Design Center LATAM
Image Credits: All Images: Design Innovation Center LATAM