Clatoz Cyfres Darluniau by Yoonje Yang is a highly esteemed winner of the very prestigious 2021 Gwobr Haearn A' Design Award in Graffeg Competition Category.

HaearnGraffeg· 2021

Clatoz Cyfres Darluniau

by Yoonje Yang

Client: Clatoz

Gwobr Haearn A' Design Award Winner in Graffeg Category

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Verified Award Winner

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Colors

The Design

About Clatoz Cyfres Darluniau

Mae Clatoz yn gyfres o ddarluniau sy'n mynegi emosiynau llawer o wahanol bobl trwy batrymau a lliw. Mae'r gweithiau'n cael eu creu gyda chyfryngau cymysg mewn dwy faint, 24 wrth 17 centimetr a 29.7 wrth 21 centimetr. Mae lliw yn cario ystyr emosiynol, megis angerdd mewn coch a llonyddwch mewn glas. Mae arlliwiau tywyll yn awgrymu byd mewnol cudd person nad yw'n siarad. Mae patrymau haenog yn dangos sut mae emosiynau'n dod yn fwy cymhleth. Mae'r darluniau'n cael eu harddangos yn orielau, lle gall bob darlun ddod yn arf ar gyfer sgwrs.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Clatoz Cyfres Darluniau yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Clatoz Cyfres Darluniau fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Clatoz Cyfres Darluniau am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Basically, many emotions of various people are expressed in patterns. And that continue to be influenced externally and internally. Materials that affect sensibility include human relationships, music, and movies. I draw these materials in my own way.
Dimensions & Packaging: 24x17cm / 29.7x21 cm
Tags: illust, illustration, art, penart, pattern
Production Technology: Mixed media
Design Challenge: Emotions consist primarily of subjective, physiological and expressive elements. These other factors play an important role in the function and purpose of emotional responses. I focused on subjective and expressive factors. Each person has different life experiences and different backgrounds, so they have different thoughts even when they see and experience the same thing. I didn't want to express feelings clearly, but I draw them vaguely.
Research: Various psychologies were melted in the process of coloring.
We feel the color psychology such as passion in red and calm in blue. People feel different even if they experience the same thing. This is the blending of various emotions through color.
The reason why only dark shades are colored means the inside of the person who does not know if he or she does not speak.
Through the process of dressing patterns, the inside becomes more complex.
Inspiration: At first, I drew poses and pictures of people's various feelings. It began to depict the modern atmosphere of Korea and the modern people. The gloomy image of society made my painting continue.
Project Duration: Finished 2015 ~ 2020 and exhibited in Seoul Galleries.
Operation Flow: It will be displayed in a gallery, and these paintings can be a tool for conversation.
Image Credits: Main Image . Illustrator Yoonje Yang , Jeniffer Hudson, 2015.
Optional Image #1. Illustrator Yoonje Yang , emptiness , 2016.
Optional Image #2. Illustrator Yoonje Yang , lost , 2017.
Optional Image #3. Illustrator Yoonje Yang , hide and seek , 2020.
Optional Image #4. Illustrator Yoonje Yang , Kiss series No.2 , 2016