Kairi Murakami Ailddyluniad Hunaniaeth Brand by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2021

Kairi Murakami Ailddyluniad Hunaniaeth Brand

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

Gwobr Efydd A' Design Award Winner in Graffeg Category

9,855

Verified Award Winner

Verify Award Status for #125764

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kairi Murakami Ailddyluniad Hunaniaeth Brand

Mae Kairi Murakami yn ailddyluniad hunaniaeth brand a grëwyd ar gyfer gwesty ar Ynys Iki yn Nagasaki, Japan. Mae'r symbol yn seiliedig ar y kanji Ichi, sy'n cael ei siapio fel un llinell lorweddol sengl, ac sy'n ymddangos yn enw'r gwesty. Mae'r llinell hefyd yn atgoffa rhywun o'r olygfa dros Fae Yunomoto, y dirwedd gyntaf y mae gwesteion yn ei gweld wrth gyrraedd. Mae'r logo wedi'i gyfansoddi o linellau syth a chylchoedd, gan fynegi tirlun pwerus a chofiadwy. Mae'r lliwiau'n defnyddio graddliwiau sy'n atgoffa rhywun o fachlud haul gyda'r nos. Cymhwyswyd yr hunaniaeth i arwyddion neuadd, cardiau busnes a phennawd llythyrau, gan gyflwyno'r gwesty fel ail gartref.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Kairi Murakami Ailddyluniad Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Kairi Murakami Ailddyluniad Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Kairi Murakami Ailddyluniad Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi