City Ambassadors School Hunaniaeth Brand Teipograffeg by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 Gwobr Arian A' Design Award in Graffeg Competition Category.

ArianGraffeg· 2022

City Ambassadors School Hunaniaeth Brand Teipograffeg

by Tanya Dunaeva

Client: Tanya Dunaeva

Gwobr Arian A' Design Award Winner in Graffeg Category

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Verified Award Winner

Verify Award Status for #126443

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About City Ambassadors School Hunaniaeth Brand Teipograffeg

Mae straeon diddorol wedi'u cuddio y tu ôl i bob tro o'r hen strydoedd ac mae'n amhosib cysylltu'r Ddinas ag unrhyw set fach iawn o symbolau adnabyddadwy. Wrth astudio'r ddinas, mae llysgennad y dyfodol yn ei darganfod o'r newydd, fel myfyriwr yn darganfod paent preimio yn yr ysgol. Ar gyfer adeiladu'r hunaniaeth, dewiswyd datrysiad teipograffig, yn seiliedig ar yr egwyddor o eclectigiaeth deipograffig: sgript yr Hen Genedlaethol, yn gymysg â sgript felltigedig a ffontiau adnabyddadwy yr artistiaid avant-garde. Mae'r cynllun lliw yn goch laconig-llachar.

The Recognition

About the Gwobr Arian A' Design Award

Mae City Ambassadors School Hunaniaeth Brand Teipograffeg yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i City Ambassadors School Hunaniaeth Brand Teipograffeg fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae City Ambassadors School Hunaniaeth Brand Teipograffeg yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Dimensions & Packaging: Design can be fixed at any staff
Tags: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Production Technology: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Design Challenge: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Research: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Inspiration: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Project Duration: The Project was accomplished during the Summer 2021 in Moscow
Operation Flow: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Team Members: Leonid Slavin - tutor
Dmitry Chernogayev - curator