The Phoenix Poster by Te-Sian Shih is a highly esteemed winner of the very prestigious 2022 Gwobr Haearn A' Design Award in Graffeg Competition Category.

HaearnGraffeg· 2022

The Phoenix Poster

by Te-Sian Shih

Client: Te-Sian Shih

Gwobr Haearn A' Design Award Winner in Graffeg Category

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Verified Award Winner

Verify Award Status for #127295

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Colors

The Design

About The Phoenix Poster

Mae'r Ffenics yn boster gweledol allweddol a grëwyd ar gyfer academi gerddoriaeth a gŵyl yn Taipei. Mae'r ddelwedd ganolog yn cyfuno tonnau cerddorol â siâp feiolin, gan ffurfio ffenics sy'n lledaenu ei hadenydd. Mae'r tonnau oren yng nghanol y ddelwedd hefyd yn awgrymu fflam, gan gynrychioli ymdrech a brwdfrydedd y cerddorion a'r staff. Adeiladwyd y cefndir glas tywyll o linellau crwm sy'n atgoffa rhywun o'r môr a thonnau sain. Crëwyd y poster yn gyfan gwbl o linellau wedi'u llunio, heb ddefnyddio unrhyw ffotograffau, gan ddefnyddio modiau cymysgu mewn meddalwedd golygu delweddau.

The Recognition

About the Gwobr Haearn A' Design Award

Mae The Phoenix Poster yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i The Phoenix Poster fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir The Phoenix Poster am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: She designed this key visual poster for Taipei Music Academy and Festival combines the violin with the image of flame, the phoenix, and the sea and music's sonic (music waves). The poster makes people feel the smooth lines, the sea's feeling, sonic waves, and musicians' enthusiasm.
Dimensions & Packaging: 18cm width x 0 cm dept x 24cm height
The lines should be thicker than 0.5 mm for printing, so she made each line in the poster thicker than 0.5 mm.
Tags: Visual design, poster design, layout design, key visual design, graphic design.
Production Technology: In adobe photoshop, the designer could choose a blend mode group.
She used lines to make two different shapes of images and combined them with adobe photoshop's multiply and color dodge to make the violin with phoenix's wings.
Besides, She made darken blue background with lines that look like waves.
Design Challenge: To create a poster without any real picture was a new challenge for 2021's poster design because, in 2020, the designer used the real violin's image to be the main character. This year she had to create the whole picture by herself.
Research: The trance-formations in eastern music performance are natural and flowing music style, floating clouds, and flowing water.
The shape in the background represents the feeling of flying in music and waves of music.

Besides, The center image combines music waves and a violin shape image, and it looks like a phoenix spreading its wings. The orange-colored waves in the center of the poster represent a flying phoenix. The phoenix represents hard work and the enthusiasm of musicians and all the staff.
Inspiration: The designer designed another key visual poster for Taipei Music Academy and Festival in 2020. She used the real violin's image to be Taipei Music Academy and Festival's main visual, so the team decided to use lines to communicate the abstract music feeling this year to separate the difference between 2020's key visual poster and 2021's poster.
Project Duration: The project started in September 2020 in Taipei and finished in December 2020 in Taipei, and it was exhibited in the United States in July 2021 due to Taipei's pandemic.
Operation Flow: When people look at the poster, they see the phoenix and violin combined image first.
When viewers follow the background's blue lines, their eyes will see the date, activity's name, and then sponsors' names on it.
Every image has logic to put in its place.
Patents: Copyrights belong to Te-Sian Shih, 2020.
Image Credits: Designer Te-Sian, Shih, phoenix, 2020.