The Sound of Poetry Delwedd Allweddol Ymgyrch by Chih-Hsi Chen

The Sound of Poetry Delwedd Allweddol Ymgyrch by Chih-Hsi Chen is a highly esteemed winner of the very prestigious 2022 Gwobr Haearn A' Design Award in Graffeg Competition Category.

HaearnGraffeg· 2022

The Sound of Poetry Delwedd Allweddol Ymgyrch

by Chih-Hsi Chen

Client: Chih-hsi Chen

Gwobr Haearn A' Design Award Winner in Graffeg Category

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Colors

The Design

About The Sound of Poetry Delwedd Allweddol Ymgyrch

Mae Sain Barddoniaeth yn ddelwedd allweddol a gynlluniwyd ar gyfer ymgyrch â dwy ran: theatr farddoniaeth yn archwilio llais, a chyfres o weithdai ar ffuglen wyddonol a'r bydysawd. Mae'r ddelwedd allweddol ar ffurf traciau sain, fel y gwelir ar sgriniau cyfrifiadur. Mae elfennau naturiol fel fflamau, dail a chwrelau yn cael eu hystumio'n siapiau tonnau, gan greu effaith egsotig a swrrealaidd. Mae'r trefniant llorweddol yn adleisio'r modd y gosodir llinellau testun mewn cerdd. Argraffir y poster plygu ar bapur ffibrog, wedi'i fatio ar un ochr i ddal cefndir du dwfn, gyda'r teitl mewn inc arian.

The Recognition

About the Gwobr Haearn A' Design Award

Mae The Sound of Poetry Delwedd Allweddol Ymgyrch yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i The Sound of Poetry Delwedd Allweddol Ymgyrch fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir The Sound of Poetry Delwedd Allweddol Ymgyrch am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There are several examples of visualization of the sounds, such as Chladni figures (similar to concentric circles), and digital waves of audio tracks on the computer screen. However, it is a challenge to combine them with cosmos elements in an innovative, also to provoke sensory stimulation. The key visual design takes the form of audio tracks. Several solid, natural elements converted into wave shapes, bring an exotic and surrealistic feeling to the viewers. The horizontal arrangement of the structure just echoes the text arrangement in the poem, and the entire poster is likewise a poem at the same time.
Dimensions & Packaging: Folding poster, w297mm x h42mm (A3)
Card, w180mm x h75mm
Tags: Poetry, Sound, Wave, Universe, Life
Production Technology: In order to create two different touches on both sides of the folding poster, we used paper filled with fibers and matted on one side to keep the saturation of the black-background color right.
The title and information block were both printed in special silver color.
Design Challenge: The proposition of this campaign combines abstract and concrete concepts. It is a challenge to visualize this unique conflict. Inspired by nature, I distorted and deformed elements such as flames, leaves, corals, est. The whole diagram might looks familiar to the viewers in the first sight, but it turns out to be exotic ultimately.
Inspiration: "The Sound of Poetry" campaign is divided into two subprojects: the poetry-theater which discovers the possibility of "voice”, and the workshop series under the theme of “science fiction and universal”.
In the universe, life emerged abruptly at the moment when inorganic matter transformed into organic matter. As some said that poetry is built on all things. Then that would be the time when poetry was created. When flame sparkles, the buds bloom, and the rock falls into pieces, they will all compose the sound of poetry.
Project Duration: The project started in August 2021 and finished in December 2021 in Taipei, Taiwan. They were exhibited in Thinkers’ Theatre.
Patents: Copyrights belong to Chih-hsi Chen.
Team Members: Chih-hsi Chen