Sprezzatura Hunaniaeth Gorfforaethol by Thanachit Chouriyagul

Sprezzatura Hunaniaeth Gorfforaethol by Thanachit Chouriyagul is a highly esteemed winner of the very prestigious 2022 Gwobr Haearn A' Design Award in Graffeg Competition Category.

HaearnGraffeg· 2022

Sprezzatura Hunaniaeth Gorfforaethol

by Thanachit Chouriyagul

Client: Thanachit Chouriyagul

Gwobr Haearn A' Design Award Winner in Graffeg Category

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Colors

The Design

About Sprezzatura Hunaniaeth Gorfforaethol

Mae Sprezzatura yn gyfuniad o fanwerthu, clwb cymdeithasol, stiwdio, bar, a mwy. Fodd bynnag, er mwyn cyfleu'r neges hon i'w darpar gwsmeriaid, rhaid i'w frand esblygu a dangos ei fod yn cynnwys ei wir hanfod, cymeriad a gweledigaeth. Dyluniwyd hunaniaeth y logo i gynrychioli brand Sprezzatura yn wirioneddol, dod â’i gymeriad moethus ond chwareus allan, cofleidio cymeriad Eidalaidd, a chael digon o hyblygrwydd i’w ddefnyddio mewn prosiectau neu ddeunyddiau cysylltiedig eraill sydd eu hangen yn y dyfodol.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Sprezzatura Hunaniaeth Gorfforaethol yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Sprezzatura Hunaniaeth Gorfforaethol fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Sprezzatura Hunaniaeth Gorfforaethol am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sprezzatura is a combination of retail, a social club, a studio, a bar, and more. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision. The logo identity was designed to truly represent Sprezzatura's brand, bring out its luxury yet playful character, embracing Italian menswear, and have enough flexibility to utilize in other related projects or materials needed in the future.
Tags: branding, identity, graphic, brand identity, retail
Design Challenge: Sprezzatura knows that it's not just another retail, but it covers several aspects of men's lifestyle. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision.
Inspiration: Sprezzatura is a boutique curator of luxury menswear based in Bangkok. It offers a premium in-house bespoke tailoring service and carries multiple Italian luxury menswear brands. The inspiration is based on the founders' love for luxury Italian menswear, and how they infuse their personal style and creativity in their offerings make this brand unique and set it apart from the rest of the market.

Read the Press Release