Reconstruct Cyfres o Bosteri by Haku Wang is a highly esteemed winner of the very prestigious 2022 Gwobr Haearn A' Design Award in Graffeg Competition Category.
HaearnGraffeg· 2022
Reconstruct Cyfres o Bosteri
by Haku Wang
Client: Common Space
Gwobr Haearn A' Design Award Winner in Graffeg Category
Verified Award Winner
Verify Award Status for #132890The Design
About Reconstruct Cyfres o Bosteri
Mae Ailadeiladu yn set o bosteri wedi'u cynllunio i annog ailgysylltiad o fewn cymuned. Mae'r poster cyntaf yn defnyddio llenwi a phentyrru graffig i ddangos person pryderus. Mae'r ail yn adeiladu siâp blwch fel symbol o gamera sy'n cofnodi eiliad o newid. Mae'r trydydd yn ail-lunio ffurf Zongzi Gwazes Canton Wedi'i Wambro gyda llinellau a phetryalau, ac mae'r llinellau hyn hefyd yn cynrychioli'r cysylltiadau rhwng pobl. Argraffwyd y posteri mewn maint A2 ar bapur ac maent hefyd wedi'u paratoi ar gyfer arddangosiadau digidol a fersiynau animeiddiedig ar gyfryngau cymdeithasol.
The Recognition
About the Gwobr Haearn A' Design Award
Mae Reconstruct Cyfres o Bosteri yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Reconstruct Cyfres o Bosteri fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Reconstruct Cyfres o Bosteri am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The set of posters was designed for advocating the importance of re-connection among community in the post-epidemic era. The first poster uses graphic filling and stacking to represent an anxious person facing the epidemic. The second constructs a special box as a symbol of a camera, which documents the critical moment of changes. The third reconstructs the shape of Gambiered Canton Gauze Zongzi through lines and rectangles. These lines also symbolize the connection between people.
- Dimensions & Packaging
- The posters are normally printed in A2 size, 420 x 594 mm. They are printed on Takeo Saigen paper, 200g. Also these posters are produced for digital displays (1080 x 1800 px).
- Tags
- Graphic Design, Poster, Illustration, Typography, Campaign, Community, Reconstruction, Reconnection
- Production Technology
- The posters were created by designer with Adobe Illustrator, Affinity Designer and Adobe After Effects software.
- Design Challenge
- The challenge of this project is to find the principle of things and reconstruct a new way of perceiving the world using graphic design methods.
- Research
- The research of this design is based on constructivism and Kandinsky’s Points and Lines to Plane, exploring the essence of substances through the study of the composition of the world and reconstructing a new way of perceiving the world.
- Inspiration
- Since the outbreak of the epidemic, people have been forced to live in small-scale communities and are under tremendous mental pressure. The design, which was inspired by Kandinsky’s research on points, lines, planes and colors, aims to build a new bridge between thinking and vision. With the use of these fundamental elements, it reconstructs a new way of perceiving the world and arouses people’s urge to interact and communicate.
- Project Duration
- The project has started since September 2021 in Foshan.
- Operation Flow
- The posters are designed as for print production and for digital purposes. They are designed for the community displays, arousing viewers’ interest, and then directing them to participate the activities and follow the official account of the organization to get the details. They are also for digital promote campaign. On social media, these posters are transformed into animated graphics.
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