Utopian City Poster by QiuYu Li is a highly esteemed winner of the very prestigious 2022 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2022

Utopian City Poster

by QiuYu Li

Client: QiuYu Li

Gwobr Efydd A' Design Award Winner in Graffeg Category

20,239
Verified Award Winner
Verify Award Status for #133174

Darganfod Nawr Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Utopian City Poster

Gyda lledaeniad gwybodaeth ddigidol, mae'r cyfleoedd ar gyfer ysgrifennu a darllen wedi mynd yn llawer llai nag o'r blaen, yn lle hynny mae delweddau gweledol yn bwysig. Mae Utopian City Planning yn ailfeddwl am deipograffeg fodern, mae’r motiffau a’r llythyrau a geir mewn pensaernïaeth yn cael eu hasio i greu trefn newydd o deipograffeg ac yn archwilio posibiliadau gweledol newydd ar gyfer teipograffeg. Ar yr un pryd, mae hefyd yn pwysleisio'r berthynas â'r "eglurder" o deipograffeg.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Utopian City Poster yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Utopian City Poster fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Utopian City Poster yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This poster is created while exploring a new order of typography, fusing architectural motifs and letters. The Modern typography has a result of its extreme pursuit of functionality. As the sensibilities disappear, the design becomes the same without individuality. This is the opposite of the modern values that aim for diversity, and based on this problem, visual expression that allows sensibilities and reason to coexist is the goal.
Dimensions & Packaging: Width 515mm Height 728mm etc for physical products, matte paper.
The poster is best reproduced as printed matter. You can create a special atmosphere by the texture of the paper.
Tags: Graphic Design, Typography, Bauhaus, Modern Typography
Production Technology: The poster is best reproduced as printed matter. You can create a special atmosphere by the texture of the paper. I always make designs with Adobe Illustrator. For me, Adobe Illustrator is the best software for designs that do not use photo materials than Adobe Photoshop.
Design Challenge: The influence of Constructivism, Bauhaus and Swiss style is too strong. At the beginning, it is hard to jump out of it. When disassembling and transforming letters, I must refrain from reading the letters.
Research: Influenced by Constructivism, Bauhaus, and the Swiss international style, and Aiming for a Post Modern typography that coexists with reason without losing sensibilities .
Inspiration: Soviet Modernist architecture is steadily disappearing with the dismantling of the Soviet Union. Aside from politics, it has a meaning to be recorded as a symbol of an era. while this poster is a visual experiment, it also aims to record the culture of an era. Rethink the past for the future and discover some new possibilities.
Project Duration: The project started in September 2021 in Osaka Japan, exhibited in Osaka University of Arts Graduate Student Exhibition in November 2021.
Operation Flow: This poster will be used as an experimental poster for typography and as an exhibit for design exhibitions. Typography posters have the same function as works of art.
Patents: Copyrights belong to QiuYu Li, 2021.
Team Members: QiuYu Li
Image Credits: Image #1: Creator QiuYuLi, Independent production, 2021.
Image #2: Creator QiuYuLi, Independent production, 2021.
Image #3: Creator QiuYuLi, Independent production, 2021.
Image #4: Creator QiuYuLi, Independent production, 2021.
Image #5: Creator QiuYuLi, Independent production, 2021.