Before the Midnight Hour Darluniau Dodrefn gan Martin Reznik

Mae Before the Midnight Hour Darluniau Dodrefn gan Martin Reznik yn enillydd uchel ei barch o'r 2022 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

AurGraffeg· 2022

Before the Midnight Hour Darluniau Dodrefn

gan Martin Reznik

Cleient: Martin Reznik Illustration

Enillydd Gwobr Aur A' Design Award yn y Categori Graffeg

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #133798

Dysgu Mwy Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Before the Midnight Hour Darluniau Dodrefn

Cyfres o ddarluniau du a gwyn a gomisiynwyd gan Marc Krusin ac yn cynnwys ei ddyluniadau dodrefn amlycaf ar gyfer Knoll a Desalto. Wedi’i ysbrydoli gan gomics a sinema noir, mae’r prosiect yn torri ar gonfensiynau darlunio dodrefn trwy ddod â naratif i’r golygfeydd, defnydd o bersbectif gorliwiedig ac esthetig noir naws. Mae diffyg presenoldeb dynol a gwrthrychau gwasgaredig yn ychwanegu elfen o ddirgelwch ac amheuaeth i'r stori, tra bod y prif gymeriad yn cael ei ddatgelu mewn diweddglo annisgwyl. Tynnwyd pob delwedd yn ddigidol yn Adobe Photoshop gan ddefnyddio tabled Wacom Cintiq.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Before the Midnight Hour Darluniau Dodrefn yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Before the Midnight Hour Darluniau Dodrefn fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Before the Midnight Hour Darluniau Dodrefn yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Dimensiynau a Phecynnu: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Tagiau: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Technoleg Cynhyrchu: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Her Dylunio: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Ymchwil: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Ysbrydoliaeth: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Hyd y Prosiect: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Llif Gweithrediad: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Cydnabyddiaeth Delweddau: All illustrations: Martin Reznik, 2021