Mae Dona Vitamina Primary Function: Hunaniaeth Brand gan Ruis Vargas yn enillydd uchel ei barch o'r 2022 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

ArianGraffeg· 2022

Dona Vitamina Primary Function: Hunaniaeth Brand

gan Ruis Vargas

Cleient: Laika

Enillydd Gwobr Arian A' Design Award yn y Categori Graffeg

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #134862

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Dona Vitamina Primary Function: Hunaniaeth Brand

Book Text: Prosiect hunaniaeth brand yw Dona Vitamina a grëwyd ar gyfer brand sudd sydd eisoes yn bodoli. Mae'r logo'n dangos boneddiges o oes Fictoria â llygaid croes yn sipian sudd, delwedd ddigrif o wraig sy'n berchen arni ei hun. I ehangu'r syniad hwnnw, lluniwyd cyfres o ddarluniau o ferched o wahanol ethnigrwydd mewn arddull stensil a'u paru â brawddegau byr, difyr. Mae'r darluniau'n ymddangos ar fwydlenni, deunydd pecynnu, bagiau, cardiau post, sticeri a wal fawr wedi'i gwneud â llaw. Cynhyrchwyd y rhan fwyaf o'r eitemau printiedig trwy argraffu offset mewn lliwiau CMYK, ac argraffwyd y bagiau â sgrin sidan.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Dona Vitamina Primary Function: Hunaniaeth Brand yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Dona Vitamina Primary Function: Hunaniaeth Brand fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Dona Vitamina Primary Function: Hunaniaeth Brand yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
Dimensiynau a Phecynnu: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
Tagiau: Branding, Logotype, Package, label, illustration
Technoleg Cynhyrchu: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
Her Dylunio: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
Ymchwil: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
Ysbrydoliaeth: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Hyd y Prosiect: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
Llif Gweithrediad: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
Patentau: Laika
Aelodau'r Tîm: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
Cydnabyddiaeth Delweddau: Photo by: Madelaine Seagram and Laika