Free Hunaniaeth Frand by Fengnan Lin is a highly esteemed winner of the very prestigious 2022 Gwobr Haearn A' Design Award in Graffeg Competition Category.

HaearnGraffeg· 2022

Free Hunaniaeth Frand

by Fengnan Lin

Client: Free

Gwobr Haearn A' Design Award Winner in Graffeg Category

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Verified Award Winner

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Colors

The Design

About Free Hunaniaeth Frand

Mae Free yn hunaniaeth frand a grëwyd ar gyfer brand napcynau misglwyf. Adnewyddwyd y logo-deip gyda llythyren F sydd wedi'i chodi'n ysgafn, sy'n cyfleu agwedd ieuanc a gobeithiol. Mae'r ddwy ffurf o'r llythyren e wedi'u llunio fel un strôc brws parhaus ac wedi'u cysylltu â'i gilydd. Tynnwyd y pâr cysylltiedig hwn o'r logo a'i ddefnyddio fel graffig cynorthwyol, a'i gymhwyso ar gardiau busnes, bathodynnau, bagiau dogfennau, blychau cludiant cyflym a bagiau cynfas. Mae'r llinell ddeinamig yn mynegi rhyddid a hunanfynegiant. Mae system fanyleb weledol yn sicrhau bod yr hunaniaeth yn gyson ac yn estynadwy ar draws sianeli ar-lein ac all-lein.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Free Hunaniaeth Frand yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Free Hunaniaeth Frand fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Free Hunaniaeth Frand am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm
Tags: Brand visual upgrade, Sanitary napkins, GEN Z,
Production Technology: Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Design Challenge: Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
Research: We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Inspiration: For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Project Duration: Guangzhou,Guangdong Province,China,July 6,2021
Operation Flow: The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Team Members: Fengnan Lin
Yingqiang Zhang
Xiaofang Teng