Mae Stories of Communication Dyluniad Hunaniaeth Brand gan Mengyi Xie yn enillydd uchel ei barch o'r 2022 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2022

Stories of Communication Dyluniad Hunaniaeth Brand

gan Mengyi Xie

Cleient: School of Communication, East China Normal University

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

9,996

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #136234

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Stories of Communication Dyluniad Hunaniaeth Brand

Mae Straeon Cyfathrebu yn ddyluniad hunaniaeth weledol a grëwyd ar gyfer pymthegfed pen-blwydd ysgol cyfathrebu prifysgol. Mae'r prif logo yn ddelwedd geometrig sy'n seiliedig ar y rhifol 15. O'r prif logo, datblygwyd teulu o 100 is-logo. Mae pob is-logo yn cyflwyno un stori, dyfais neu fenter o hanes cyfathrebu, o linynnau clymog a ddefnyddiwyd yn oes cynhanes hyd at y papur newydd cyntaf a'r we fyd-eang. Wedi'u trefnu mewn trefn gronolegol, defnyddir yr is-logos ar bosteri, gwahoddiadau, pamffledi, arddangosfeydd lleoliad a chofroddion.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Stories of Communication Dyluniad Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Stories of Communication Dyluniad Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Stories of Communication Dyluniad Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensiynau a Phecynnu: There were all kinds of size for the physical application products in this project.
Tagiau: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Technoleg Cynhyrchu: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Her Dylunio: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Ymchwil: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Ysbrydoliaeth: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Hyd y Prosiect: The project was in Shanghai.
Llif Gweithrediad: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Aelodau'r Tîm: Mengyi Xie