Now Prif Swyddogaeth: Celf Clawr Albwm by Yijia Xie

Now Prif Swyddogaeth: Celf Clawr Albwm by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Gwobr Haearn A' Design Award in Graffeg Competition Category.

HaearnGraffeg· 2022

Now Prif Swyddogaeth: Celf Clawr Albwm

by Yijia Xie

Client: Yijia Xie

Gwobr Haearn A' Design Award Winner in Graffeg Category

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Verified Award Winner

Verify Award Status for #137644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Now Prif Swyddogaeth: Celf Clawr Albwm

Testun Llyfr: Mae Now yn ddyluniad albwm a grëwyd ar gyfer cerddor y mae ei chwe chân yn adrodd straeon am freuddwydion, twf a chariad. Cymerir un nod Tsieineaidd ystyrlon o deitl pob cân, megis Bydysawd, Glaw, Cred, Llygaid, Lleuad a Seren. Cyfunir y nodau hyn â cholâj digidol a chodio cynhyrchiol. Mewnbynnir yr elfennau dethol i raglen gyfrifiadurol sy'n cynhyrchu miloedd o wahanol ddelweddau graffig, felly mae pob amlapiad pecyn yn unigryw. Mae'r fformat sgwâr yn mesur 4.25 wrth 4.25 modfedd. Mae'r prosiect yn cynnwys chwe dyluniad clawr, llyfr geiriau a phecyn yr albwm.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Now Prif Swyddogaeth: Celf Clawr Albwm yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Now Prif Swyddogaeth: Celf Clawr Albwm fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Now Prif Swyddogaeth: Celf Clawr Albwm am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie