Miepu Diary Darlunio Cymeriad by Guangzhou Kemei Commodity Co., Ltd.

Miepu Diary Darlunio Cymeriad by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Gwobr Haearn A' Design Award in Graffeg Competition Category.

HaearnGraffeg· 2022

Miepu Diary Darlunio Cymeriad

by Guangzhou Kemei Commodity Co., Ltd.

Client: Guangzhou Kemei Commodity Co., Ltd.

Gwobr Haearn A' Design Award Winner in Graffeg Category

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Verified Award Winner

Verify Award Status for #137762

View at A' Design Award Press Release Award Badge

Colors

The Design

About Miepu Diary Darlunio Cymeriad

Mae Dyddiadur Miepu yn gasgliad o ddarluniau cymeriad sy'n cyfuno diwylliant trendi modern â straeon plant clasurol. Y prif gymeriad yw Duoduo, merch gwningen ddewr a lwcus, a ddangosir ynghyd â chath fochgoch. Ailadroddir pedair chwedl dylwyth teg fyd-enwog mewn pedwar darlun thematig, wedi'u llunio â llaw mewn arddull fodern. Gellir cymhwyso'r darluniau ar bosteri, dillad a chynnyrch cysylltiedig. Y nod yw creu cymeriad annwyl a ffasiynol sy'n cysylltu chwedlau tylwyth teg â'r tueddiadau ffasiwn cyfredol.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Miepu Diary Darlunio Cymeriad yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Miepu Diary Darlunio Cymeriad fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Miepu Diary Darlunio Cymeriad am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Miepu Diary is an illustration art work that combines modern trend culture and classic children's stories. With the fairy tale style, the designer combines a brave, cute, lucky, foodie rabbit girl with a chubby poop-poop cat, creating a lovely and charming cartoon image.
Tags: Hand drawing, illustration, fairy tales, and fashion trends.
Design Challenge: In the design process, the biggest problem faced by this work is the choice between "the same" and "the different" designs with different themes. As the modern society generally tends to be concise in the commercial aesthetics design, how to choose between conciseness of pictures, IP characterization, recognition and difference of themes has become a great challenge that the design team has to face in design.
Research: Besides being cute and docile in the eyes of human, rabbit is one of the animals most frequently appearing in fairy tales all over the world. Secondly, in recent years, due to a sensational domestic animation comparing rabbit to Chinese, the element rabbit often carries the metaphor of Chinese/Chinese-made in the network, which coincides with the positioning of the brand.
Inspiration: The Diary is to bring you a more interesting, cute and fashionable personalized IP through the integration of fairy tales and trend culture.
Operation Flow: Based on "Duoduo", the protagonist of this diary, the design team integrates four world-famous fairy tales and draw 4 different theme designs with modern painting, which can be flexibly applied to various posters, clothing and related products.

Read the Press Release