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Cherish Food Cyfres o Ddarluniau by Chunli Zhou

Cherish Food Cyfres o Ddarluniau by Chunli Zhou is a highly esteemed winner of the very prestigious 2022 Gwobr Haearn A' Design Award in Graffeg Competition Category.


HaearnGraffeg· 2022

Cherish Food Cyfres o Ddarluniau

by Chunli Zhou

Client: Northeastern University of China

Gwobr Haearn A' Design Award Winner in Graffeg Category

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Verified Award Winner

Verify Award Status for #137929

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The Design

About Cherish Food Cyfres o Ddarluniau

Mae Cherish Food yn gyfres o ddarluniau am gadwraeth bwyd. Mae'r gyfres yn dangos twf grawn yn nhrefn gronolegol, o hau yn y gwanwyn i dwf yn yr haf a chynhaeaf yn yr hydref. Mae newidiadau tymhorol mewn lliw a delweddaeth yn creu ymdeimlad o haenu cynyddol. Mae idiomau Tsieineaidd yn cael eu cyfuno â'r darluniau i fynegi pa mor anodd yw cael gafael ar rawn. Crëwyd y gwaith celf gan ddefnyddio meddalwedd dyluniad fector ac argraffwyd ef gyda sylw manwl i fanylder. Gellir defnyddio'r gyfres mewn cyfryngau print, ar y rhyngrwyd ac mewn animeiddio.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Cherish Food Cyfres o Ddarluniau yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Cherish Food Cyfres o Ddarluniau fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Cherish Food Cyfres o Ddarluniau am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This 'Cherish Food' illustration illustrates the concept of food conservation through a series of aesthetically pleasing food-growing illustrations that have an overall character of expressiveness, creativity, design and application. Compared to traditional food conservation posters and illustrations, this design uses time as a breakthrough to narrate food conservation in chronological order, making the illustrations more holistic.
Dimensions & Packaging
Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, RGB.
Tags
Save food, Cherish food, Food conservation, Savings, Valuable,
Production Technology
This series of illustrations and expressions is drawn by illustrator vector design software. It has been produced by a high level of printing and manufacturing technology to show the detail of the beautiful and delicate illustrations, which can also be used in a variety of media for promotional purposes. The hope is to show the great impact of art while demonstrating the charm of the illustrations themselves.
Design Challenge
This 'Cherish Food' illustration is designed to reflect the growing process of grains, incorporating Chinese 'idioms' in the design and using them to reflect the hard-won nature of grain. The final blend of connotation and aesthetics is achieved through translation and procreate software.
Research
Cherish Food is one of our traditional virtues and is useful in the construction of the contemporary concept of sustainable development, which is represented by the fact that food is an important part of 'clothing, food, housing and transport'. The illustration shows the growth of food in chronological order, which makes the purpose of the design more intuitive and clear to the viewer. This contributes to our aim of urging people to save food and promote the concept of sustainable development.
Inspiration
Art is a sensual vehicle that reflects life and culture. This Cherish Food llustration design Contains Spring,the season for sowing seeds,Summer,the season of growth,Autumn, the season of harvest,shows the growing process of grains through the changing seasons of spring,summer and autumn. The combination of time, idiom and illustration techniques presents a unique aesthetic that reflects a sense of progressive layering. It can be applied to a variety of expressions, such as the internet, print media and animation.
Project Duration
The project starts in December 2021 at Northeastern University in Shenyang, Liaoning Province, China and ends in February 2022 at Northeastern University in Shenyang, Liaoning Province, China.
Operation Flow
The key is a strong impact that attracts the public, and a high aesthetic effect attracts people's aesthetic interest.
Team Members
Instructor: Huo Kai , Designer: Zhou Chunli
Image Credits
Image #1 : Illustration Chunli Zhou 2022.
Image #2 : Illustration Chunli Zhou 2022.
Image #3 : Illustration Chunli Zhou 2022.
Image #4 : Illustration Chunli Zhou 2022.

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