Carbon Research Hunaniaeth Brand by Sxdesign is a highly esteemed winner of the very prestigious 2022 Gwobr Efydd A' Design Award in Graffeg Competition Category.
EfyddGraffeg· 2022
Carbon Research Hunaniaeth Brand
by Sxdesign
Client: Carbon Research
Gwobr Efydd A' Design Award Winner in Graffeg Category
- 14,327
- Verified Award Winner
- Verify Award Status for #137997
The Design
About Carbon Research Hunaniaeth Brand
Mae Carbon Research yn hunaniaeth brand a grëwyd ar gyfer cyfnodolyn academaidd a sefydlwyd yng nghyd-destun niwtraliaeth carbon. Mae'r logo yn cyfuno delwedd y ddaear â strwythur atomig carbon i fynegi diogelu'r amgylchedd. Mae'r cysylltiadau llinellol yn asio lledredau'r ddaear â llwybrau electronau, gan awgrymu meddwl agored a chyfathrebu ehangach. Mae'r strwythur cymesur a chylchynol yn adlewyrchu cymuned academaidd gydlynol. Argraffir y logo cyfun ar gloriau'r cyfnodolyn a chyfryngau ffisegol eraill, ac mae'n aros yn ddarllenadwy ar faint isafswm o 20 wrth 5 milimetr.
The Recognition
About the Gwobr Efydd A' Design Award
Mae Carbon Research Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Carbon Research Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Carbon Research Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, we use line connections to merge earth’s latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time.
- Dimensions & Packaging
- The combine logo can be print on the minimal size at 20mm x 5mm.
- Tags
- graphics, illustration and visual communication, logo, academic journal, carbon, earth
- Production Technology
- It can be printed on magazine covers or other products.
- Design Challenge
- In order to express carbon, environmental protection and other elements while making the brand logo convey a deeper significance to help brand positioning, the selection of elements, how to match and combine them, and how to handle the details in the design process are huge challenges that require systematic and unified thinking by the design team.
- Research
- Research has shown that visual symbols with broad consensus can evoke a common memory and establish a unified perception of a certain figure. Earth is one of such symbols. besides expressing the concept of eco-friendly, the use of the earth as the core element of the organization over a long period of time has built a solid consensus in people's minds that they are socially responsible, international and reliable, which is the main reason why we chose this element for carbon research.
- Inspiration
- Carbon Research is an academic journal founded in the context of carbon neutrality. It aims to promote the cause of human eco-protection with an international, top-notch and authoritative figure. Based on this position, designers finally chosen the earth, commonly used by international organizations as the core element of the brand identity with the carbon atomic structure.
- Project Duration
- The project started in January 2022 in Beijing and finished in February 2022 in Beijing, China.
- Operation Flow
- The combine logo is used primarily as a typographic element on journal covers, as well as printed on journal covers or other physical media.
- Patents
- Sxdesign
- Team Members
- Yingfei Sun
Hao Huang
Qian Hao
Haining Jiang
Xu Chen
Rong Zhang
Wushuang Li
Fengchang Wu - Image Credits
- Sxdesign
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