BTY Brand Identity Logo a Chymwysiadau by Etude Digital is a highly esteemed winner of the very prestigious 2022 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2022

BTY Brand Identity Logo a Chymwysiadau

by Etude Digital

Client: BTY Group

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Verified Award Winner

Verify Award Status for #138763

Darganfod Nawr Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BTY Brand Identity Logo a Chymwysiadau

Mae Hunaniaeth Brand BTY yn rhaglen logo a chymwysiadau a grëwyd ar gyfer BTY Group. Mae'r nod logo yn ddehongliad dadansoddol a mathemategol o'r foment y mae hwyl gennaker yn cael ei defnyddio. Mae'r dyluniad hefyd yn cyfeirio at y chwyldro a ddaeth yr hwyl gennaker i rasio cychod hwylio. Mae'r nod yn cynrychioli dyfodol lle mae pobl yn arwain technoleg. Bu dros 300 o luniadau pensil cyn mireinio ymhellach mewn cyfryngau digidol nes cyrraedd y geometreg a fwriadwyd. Du yw'r prif liw, wedi'i gefnogi gan liwiau llachar. Mae'r ffurf du a gwyn yn caniatáu atgynhyrchu hawdd ar lawer o wynebau.

The Recognition

About the Gwobr Efydd A' Design Award

Mae BTY Brand Identity Logo a Chymwysiadau yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i BTY Brand Identity Logo a Chymwysiadau fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae BTY Brand Identity Logo a Chymwysiadau yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Dimensions & Packaging: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Tags: logo, brand identity, logomark, symbol, graphics, layout
Production Technology: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Design Challenge: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Research: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspiration: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Project Duration: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Operation Flow: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Team Members: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer