Abstract Illustrations Darluniau Haniaethol Brandio Pecyn Dylunio by Nargiza Usmanova

Abstract Illustrations Darluniau Haniaethol Brandio Pecyn Dylunio by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 Gwobr Haearn A' Design Award in Graffeg Competition Category.

HaearnGraffeg· 2022

Abstract Illustrations Darluniau Haniaethol Brandio Pecyn Dylunio

by Nargiza Usmanova

Client: TELS Group

Gwobr Haearn A' Design Award Winner in Graffeg Category

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Colors

The Design

About Abstract Illustrations Darluniau Haniaethol Brandio Pecyn Dylunio

Yr ysbrydoliaeth i greu darluniau unigryw ar gyfer y cit brand blynyddol oedd y chwilio hirdymor am arddull haniaethol unigryw. Fe wnaethon ni greu 10 cyfansoddiad ffurfiol gwahanol gyda llinellau byrbwyll deinamig mewn paletau cyferbyniad. Y prif wahaniaeth yn y prosiect yw creu darluniau cysyniadol brand ar gyfer pob cynnyrch promo. Mae'r holl ddarluniau wedi'u tynnu â llaw yn y dechneg gouache. Mae cyfansoddiadau ffurfiol lliwgar mewn arddull llinol finimalaidd yn helpu cynhyrchion i sefyll allan o nifer o enghreifftiau cystadleuol eraill.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Abstract Illustrations Darluniau Haniaethol Brandio Pecyn Dylunio yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Abstract Illustrations Darluniau Haniaethol Brandio Pecyn Dylunio fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Abstract Illustrations Darluniau Haniaethol Brandio Pecyn Dylunio am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Dimensions & Packaging: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
Tags: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
Production Technology: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
Design Challenge: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
Research: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
Inspiration: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Project Duration: The branding kit was created in 2019 for all needs in the 2020 year.
Operation Flow: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
Team Members: Illustrator and Graphic Designer - Nargiza Usmanova
Image Credits: Illustrator and Graphic Designer - Nargiza Usmanova