Kanji Posters Posteri by Alice Xi Zong is a highly esteemed winner of the very prestigious 2022 Gwobr Arian A' Design Award in Graffeg Competition Category.

ArianGraffeg· 2022

Kanji Posters Posteri

by Alice Xi Zong

Client: Alice Zong Design

Gwobr Arian A' Design Award Winner in Graffeg Category

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Verified Award Winner

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Colors

The Design

About Kanji Posters Posteri

Mae siapiau a strociau Kanji yn cynrychioli cyflwr cychwynnol a bodolaeth ddiddiwedd yr amgylchoedd. Wedi’i hysbrydoli gan ergydion caligraffeg Tsieineaidd, yr astudiaeth o syniadau cyd-destunol, y cyfuniad o arddulliau, a sylw diwylliannol, mae meddylfryd cynhwysol y bylchau rhwng y siapiau a roddwyd gan y strôc yn dangos ceinder coeth a goblygiadau diwylliannol toreithiog caligraffeg Tsieineaidd. Mae pob poster wedi'i wneud allan o gyfuniad o'r elfen Tsieineaidd draddodiadol, gan ddod â'r holl ysbrydoliaethau ynghyd a chreu arddull argraffiadaeth Tsieineaidd unigryw, gain.

The Recognition

About the Gwobr Arian A' Design Award

Mae Kanji Posters Posteri yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Kanji Posters Posteri fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Kanji Posters Posteri yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Kanji strokes represent an initial state and an infinite existence of our surroundings. Inspired by Chinese Calligraphy strokes, the study of contextual ideas, blend of styles, and cultural attention. This exploration shows exquisite elegance and luxuriant cultural implications of Chinese calligraphy.
Dimensions & Packaging: Width 10-inch x Height 10-inch posters
Tags: Typography, Poster Design, Illustration, Graphic design, Chinese Elements
Production Technology: After researching for the traditional Chinese elements, the designer translated and wrote the digital Kanji strokes in Adobe Illustrator, then created the layout which combine the Kanji strokes with the photography backgrounds in Adobe Photoshop & Adobe Lightroom CC.
Design Challenge: The challenge of this project is to keep the authenticity of the traditional Chinese calligraphy, Kanji strokes, and the visually pleasing modern design layout composition. To have a better understanding of the balance of both traditional & modern visual styles, the designer interviewed most of the calligraphers, collected their opinions and suggestions after several draft options, and finally came up with the best solution that could blend both styles well and show in the poster design.
Research: The research included traveling back to China and visiting multiple cities, people & their families, learning about the authentic traditional Chinese Calligraphy and Kanji strokes.
Inspiration: Inspired by Chinese Calligraphy strokes, the study of contextual ideas, blend of styles, and cultural attention. This exploration shows exquisite elegance and luxuriant cultural implications of Chinese calligraphy.
Project Duration: The project was started in Nov 2021 in the U.S. and finished in Feb 2022.
Operation Flow: With the design concepts in mind, and with the translated calligraphy art Kanji strokes in photoshop, an experimental poster layout composition set started to developed, where each poster is made out of the combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionistic, which shows exquisite elegance and luxuriant cultural implication of China to be applied throughout the entire brand visual materials and communication.
Patents: Alice Xi Zong
Team Members: Alice Xi Zong
Image Credits: Image #1: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #1: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #2: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #3: Designer/Creator Alice Xi Zong, Variations, 2022
Optional Image #4: Designer/Creator Alice Xi Zong, Variations, 2022