Stadium SC Freiburg System Canfod Ffordd by Thomas Geissert

Stadium SC Freiburg System Canfod Ffordd by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 Gwobr Haearn A' Design Award in Graffeg Competition Category.

HaearnGraffeg· 2022

Stadium SC Freiburg System Canfod Ffordd

by Thomas Geissert

Client: Teamgeissert

Gwobr Haearn A' Design Award Winner in Graffeg Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Stadium SC Freiburg System Canfod Ffordd

Y nod oedd creu system gyda'i hunaniaeth a'i gwreiddioldeb ei hun sy'n mynd y tu hwnt. Mae strwythur stadiwm newydd SC Freiburg yn cynnwys ffurf sylfaenol orthogonal a tho orthogonal. Rhaid cefnogi egwyddor arweiniol y dyluniad pensaernïol, i greu strwythur sy'n ffurfio hunaniaeth. Felly mae'r system canfod y ffordd a chyfeiriadedd newydd yn cyflwyno'i hun ag iaith ffurf glir. Mae'n croesawu ac yn hysbysu ymwelwyr a chefnogwyr sydd eisoes yn yr ardal awyr agored (parcio, bwsstop, tram), yn eu harwain at y mynedfeydd ac yn y stadiwm ar hyd y promenâd i'r seddi.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Stadium SC Freiburg System Canfod Ffordd yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Stadium SC Freiburg System Canfod Ffordd fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Stadium SC Freiburg System Canfod Ffordd am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: colored alupanels with colored foil
Research: All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
Inspiration: The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
Project Duration: The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT