Half Production Hunaniaeth Brand by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2022

Half Production Hunaniaeth Brand

by Chin Hock Cong

Client: Creator Design Studio

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Verified Award Winner

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Colors

The Design

About Half Production Hunaniaeth Brand

Stiwdio ffotograffiaeth a fideograffeg yw Half Production. Mae'r cydbwysedd rhwng golau a chysgod yn rhywbeth y maent bob amser yn ceisio amdano. Yn y cyfamser, mae hyn hefyd yn cyd-fynd â'u hathroniaeth bywyd. Mae gafael yn y cydbwysedd rhwng hanner a llawn yn union fel bod yn ostyngedig a pharhau i ddysgu, y cydbwysedd rhwng swyddogaeth a chreadigedd. Mae'r logo wedi'i ysbrydoli gan y weithred o arllwys y dŵr. Pan fydd y gwydr yn llawn, nid oes lle i wella. Mae’n ymddangos bod y weithred o arllwys y dŵr yn rhywbeth yr ydym yn mynd ar ei ôl. Byddwch yn ostyngedig a daliwch ati i ddysgu.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Half Production Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Half Production Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Half Production Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tags: Branding, Graphic Design, Visual Identity
Production Technology: Visual Identity Design.
Design Challenge: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Research: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Inspiration: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Project Duration: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Operation Flow: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Patents: Copyrights belong to Creator Design Studio, 2021-2022.
Team Members: Chin Hock Cong
Image Credits: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021