Joy of Playing Hunaniaeth Brand by Squared is a highly esteemed winner of the very prestigious 2022 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2022

Joy of Playing Hunaniaeth Brand

by Squared

Client: Balin

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Verified Award Winner
Verify Award Status for #140424

Darganfod Nawr View at A' Design Award Press Release Award Badge

Colors

The Design

About Joy of Playing Hunaniaeth Brand

Mae Joy of Playing yn hunaniaeth brand a grëwyd ar gyfer Balin, cwmni sy'n gwneud teganau i blant. Mae'r hunaniaeth yn cwmpasu'r logo, asedau brandio, pecynnu a lliwiau a siapiau'r teganau a'r cymeriadau. Mae'r iaith weledol yn finimalaidd, gyda siapiau syml, palet lliw cyfyngedig a darluniau dyfrlliw. Mae gan bob cymeriad tegan enw a stori, sy'n helpu plant i ffurfio cysylltiad emosiynol. Mae'r deunyddiau a ddewiswyd yn cynnwys pren, pren haenog, papur, cotwm organig a phaentiau sy'n seiliedig ar ddŵr a phlanhigion.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Joy of Playing Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Joy of Playing Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Joy of Playing Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tags: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Production Technology: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Design Challenge: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Research: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiration: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Project Duration: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Operation Flow: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Team Members: Creative Director - Yana Okoliyska