Mae Biblioteche di Roma Hunaniaeth Brand gan Ragu Communication yn enillydd uchel ei barch o'r 2022 Gwobr Aur A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

AurGraffeg· 2022

Biblioteche di Roma Hunaniaeth Brand

gan Ragu Communication

Cleient: Sistema Biblioteche di Roma

Enillydd Gwobr Aur A' Design Award yn y Categori Graffeg

95,370

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #140666

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Biblioteche di Roma Hunaniaeth Brand

Mae Biblioteche di Roma yn hunaniaeth brand a grëwyd ar gyfer rhwydwaith llyfrgelloedd cyhoeddus dinas Rhufain. Mae'r hunaniaeth yn nodi pum mlynedd ar hugain ers sefydlu'r system lyfrgelloedd ac fe'i bwriedir i fynegi arloesedd a hygyrchedd. Roedd y logo hanesyddol yn dangos llyfr caeedig yn gorffwys ar ei ochr. Mae'r symbol newydd yn dangos llyfr agored y gellir ei ddarllen hefyd fel llythyren gyntaf yr enw. Mae'r arwydd graffig yn lân ac yn hanfodol. Cymhwysir yr hunaniaeth i'r system bapurach, pwyntiau cyffwrdd digidol, hysbysebu, cyfryngau awyr agored ac arwyddion.

Y Gydnabyddiaeth

Am y Gwobr Aur A' Design Award

Mae Biblioteche di Roma Hunaniaeth Brand yn enillydd Gwobr Aur A' Design Award, cydnabyddiaeth aruthrol o fawreddog a roddir i ddyluniadau o'r radd flaenaf, rhyfeddol a rhagorol. Mae enillwyr Aur yn greadigaethau hynod arloesol, gweledigaethol a disglair o ysblennydd sydd yn adlewyrchu athrylith, doethineb a medrusrwydd eu dylunwyr. Disgwylir i Biblioteche di Roma Hunaniaeth Brand fod yn ddyfais hynod glodfawr, arloesol a chofadwy sydd yn cyflwyno gwerth digynsail. Mae'r dyluniad buddugol hwn o Wobr Aur A' Design Award yn brosiect ysblennydd a pharchus sydd yn elwa yn fawr ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Biblioteche di Roma Hunaniaeth Brand yn creu teimladau dwys o ddyhead, yn cynhyrfu angerdd, yn annog creadigrwydd ac yn ein cyfareddu.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Dimensiynau a Phecynnu: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Tagiau: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Technoleg Cynhyrchu: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Her Dylunio: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Ysbrydoliaeth: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Hyd y Prosiect: The project began in Rome in January 2021 and was delivered to the client in April 2021
Llif Gweithrediad: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Patentau: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Aelodau'r Tîm: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Cydnabyddiaeth Delweddau: Ragu Communication