About Puer Poster Ffeithlun by Evan Chen

About Puer Poster Ffeithlun by Evan Chen is a highly esteemed winner of the very prestigious 2026 Gwobr Haearn A' Design Award in Graffeg Competition Category.

HaearnGraffeg· 2026

About Puer Poster Ffeithlun

by Evan Chen

Gwobr Haearn A' Design Award Winner in Graffeg Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About About Puer Poster Ffeithlun

Set o bosteri ffeithlun am de Pu'er yw About Puer, te sydd â'i wreiddiau yn rhanbarth Yunnan yn Tsieina. Mae pob poster yn mesur 500 wrth 700 milimetr. Mae'r gyfres yn cyflwyno rhywogaethau coeden de Pu'er, ei nodweddion ecolegol, ei bioamrywiaeth a'i hardaloedd tarddiad. Esbonnir swyddogaethau te Pu'er o safbwyntiau biolegol a chemegol. Mae testun, graffeg, siartiau a darluniau yn symleiddio data cymhleth yn strwythur clir. Y nod yw helpu'r cyhoedd i ddysgu hanfodion te ac i rannu diwylliant te Tsieineaidd â chynulleidfa ehangach.

The Recognition

About the Gwobr Haearn A' Design Award

Mae About Puer Poster Ffeithlun yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i About Puer Poster Ffeithlun fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir About Puer Poster Ffeithlun am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: China is the birthplace of the tea tree and was the first country to discover and utilize tea. Yunnan is the birthplace of the tea tree in the world, and most of the roots of all kinds of tea in the country and even in the world are in the Pu'er tea producing area in Yunnan. The information data of Pu'er tea is organized scientifically and disseminated effectively, so that the audience can read clearly and conveniently and get the content they want to know concisely and efficiently.
Dimensions & Packaging: Poster: 500mm*700mm
Tags: Infographic,logo,packaging,illustrations,graphics,aggs,
Production Technology: The design results of this paper enrich the design field of "Pu-erh tea" as the theme, together with tea products, tea brands, tea utensils and tea packaging, as a part of Chinese tea culture for cultural export to the world.
Design Challenge: Combing and screening information data and related knowledge of Pu-erh tea, forming a more complete information structure, simplifying complex information, and completing the study of information visualization design of Pu-erh tea with visual expressions such as text, graphics, charts and illustrations.
Research: The main objective of information design is to "transmit information with performance", which is a different development direction from the graphic design that advocates "fine artistic expression". We will sort out and filter the information data and related knowledge of Pu'er tea, form a more complete information structure, simplify the complex information, and complete the information visualization design research of Pu'er tea with visual expressions such as text, graphics, diagrams and illustrations.
Inspiration: The visualization design is based on the species of Pu'er tea tree, ecological characteristics, biodiversity and distribution of origin, while the evaluation is made from a professional perspective, and the functions and efficacy of Pu'er tea are explained from a biological and chemical perspective, and finally the political environment, economic exchanges, cultural activities and social life of ancient and modern times are formed into a more complete information visualization design content.
Project Duration: between 2019 and 2022, and fieldwork in Yunnan, with design drawings completed in Suzhou.
Operation Flow: To provide the public with an efficient and convenient way to learn the basics of tea and tea culture, to awaken people to the importance of learning, inheriting and promoting Chinese tea culture, and to enrich the forms of design based on the theme of "tea", together with tea products, tea brands, tea utensils and tea packaging, as part of Chinese tea culture, to export to the world.
Team Members: Evan Chen
Min Fang
Fan Zhang
Image Credits: Evan Chen