Designthinkers Deunyddiau Cynhadledd by Liying Wang

Designthinkers Deunyddiau Cynhadledd by Liying Wang is a highly esteemed winner of the very prestigious 2023 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2023

Designthinkers Deunyddiau Cynhadledd

by Liying Wang

Client: Academy of Art University

Gwobr Efydd A' Design Award Winner in Graffeg Category

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The Design

About Designthinkers Deunyddiau Cynhadledd

Y nod yw creu deunyddiau cynhadledd coeth sy'n cydweddu â'r thema flynyddol. Mae maes y dylunio yn aml yn debyg i ddrysfa, lle mae dylunwyr yn llywio llwybrau cymhleth, gan wynebu llwybrau gwall, casgliadau anrhagweladwy, a thiriogaethau heb eu harchwilio. Mae Liying Wang yn ymdrechu i ddefnyddio'r ddrysfa fel cynrychiolaeth symbolaidd o gymhlethdodau taith y dylunio. Trwy'r dull hwn, dychmygir y broses ddylunio a chreadigol gymhleth, gyda'r nod o ennyn teimladau cyffelyb ymhlith y gynulleidfa.

The Recognition

About the Gwobr Efydd A' Design Award

Mae Designthinkers Deunyddiau Cynhadledd yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Designthinkers Deunyddiau Cynhadledd fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Designthinkers Deunyddiau Cynhadledd yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design the conference materials for an existing conference. Create a sophisticated visual concept that matches the feel of the theme of the year. The goal is to demonstrate the ability to integrate conceptual ideas and visual design skills.
Dimensions & Packaging: Poster: 18 in x 24 in, Program: 13 in x 19 in
Tags: Conference Materials, Visual Communication, Poster, Program, Website, conference signage
Production Technology: Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Design Challenge: How can creating a novel visual system for the conference cater to the needs and interests of the majority of attendees, while simultaneously aiding the organization in increasing attendance and achieving its mission of enhancing awareness of visual communication? Additionally, how can the process of design and creativity be visually depicted to evoke comparable emotions and responses from the intended audience? I keep asking myself those questions and thinking about what symbol or element can build connections and evoke the audience's similar feelings.
Research: Designthinkers is an annual conference with a mission to gather diverse perspectives to explore the process of design and creativity. The theme for 2018 is Speak The Truth. The whole design process is like an unknown journey, like a maze. We don't know what will happen at the next intersection. Designers like those little magenta dots, going on the road of our own choice.
Inspiration: Design is like a maze, with unpredictable twists and turns, where each decision can make or break a project. To capture this, I created a visual representation of the design process as a maze, symbolizing the confusion and challenges designers face, with every decision leading to a different outcome. It encourages pushing boundaries and finding innovative solutions while celebrating the creative process and its rewarding challenges. The design guides us through the maze, highlighting the endless possibilities that come with our work.
Project Duration: The project started in September 2018 and finished in December 2018 in San Francisco.
Operation Flow: Various deliverables were developed for the conference, including a promotion poster, program, website, application, name badge, and conference signage.
Image Credits: Image #1: Creator Liying Wang
Image #2: Creator Liying Wang
Image #3: Creator Liying Wang
Image #4: Creator Liying Wang
Image #5: Creator Liying Wang