Mae Anlan Branding Hunaniaeth Brand gan Haiwen Yang yn enillydd uchel ei barch o'r 2023 Gwobr Haearn A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

HaearnGraffeg· 2023

Anlan Branding Hunaniaeth Brand

gan Haiwen Yang

Cleient: Anlan

Enillydd Gwobr Haearn A' Design Award yn y Categori Graffeg

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #141858

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Anlan Branding Hunaniaeth Brand

Mae Brandio Anlan yn hunaniaeth brand a grëwyd ar gyfer brand dyfeisiau harddwch. Mae'r hunaniaeth wedi'i chynllunio i aros yn adnabyddadwy ar draws gwahanol gymwysiadau. Mae gan y ffont gorneli crwn ysgafn, tra bod ffurfiau'r llythrennau cyffredinol yn aros yn syml ac yn lân. Mae patrwm blodyn sy'n deillio o'r llythyren A yn cyfeirio at y syniad o harddwch, ac mae toriad manwl gywir yn y llythyren A yn cysylltu technoleg ag estheteg. Defnyddir porffor fel prif liw'r brand. Cymhwysir yr hunaniaeth i'r systemau deunydd ysgrifennu a phecynnu, ac mae canllawiau'n cefnogi defnydd cyson.

Y Gydnabyddiaeth

Am y Gwobr Haearn A' Design Award

Mae Anlan Branding Hunaniaeth Brand yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Anlan Branding Hunaniaeth Brand fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Anlan Branding Hunaniaeth Brand am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Dimensiynau a Phecynnu: The coordinated images were applied to all physical stationery system and package system.
Tagiau: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Technoleg Cynhyrchu: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Her Dylunio: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Ymchwil: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Ysbrydoliaeth: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Hyd y Prosiect: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Llif Gweithrediad: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Patentau: Shenzhen Baselab Technology Ltd.
Aelodau'r Tîm: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Cydnabyddiaeth Delweddau: Shenzhen Baselab Technology Ltd.