Stacked Cubes Hyrwyddo Gweithgaredd by Xin Meng

Stacked Cubes Hyrwyddo Gweithgaredd by Xin Meng is a highly esteemed winner of the very prestigious 2023 Gwobr Haearn A' Design Award in Graffeg Competition Category.

HaearnGraffeg· 2023

Stacked Cubes Hyrwyddo Gweithgaredd

by Xin Meng

Client: Shanghai Jiao Tong University

Gwobr Haearn A' Design Award Winner in Graffeg Category

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Verified Award Winner

Verify Award Status for #142396

View at A' Design Award Press Release Award Badge

Colors

The Design

About Stacked Cubes Hyrwyddo Gweithgaredd

Mae trefnydd HCM (marchnad cynhwysydd Hongqiao) yn defnyddio'r cynhwysydd fel yr uned sylfaenol i adeiladu'r gofod marchnad sydd ei angen yn rhydd. Mae Ciwbiau Stacked yn brosiect hyrwyddo ar gyfer y farchnad hon, gan gynnwys dylunio ffontiau, posteri a fideos. Fel cymuned greadigol ar thema cynhwysydd, mae'r farchnad hon yn darparu amrywiaeth o adloniant creadigol i drigolion. Mae'r dylunydd wedi dylunio ffont newydd, sy'n cael ei ysbrydoli gan y cyfuniad rhad ac am ddim o gynwysyddion.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Stacked Cubes Hyrwyddo Gweithgaredd yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Stacked Cubes Hyrwyddo Gweithgaredd fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Stacked Cubes Hyrwyddo Gweithgaredd am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Stacked Cubes is the market space required by HCM (Hongqiao container market) organizers to freely build containers as basic units. Font works reconstruct the common elements of small cubes according to the shape of Latin letters. The designer uses the modular font as a metaphor for the free combination of containers, hoping to better express the characteristics of the market with the help of the feeling of the modular font.
Dimensions & Packaging: This visual design has no fixed size and can be used according to the size of the media.
Tags: Graphic Design,Brand, poster, Font design, Modularizatio
Production Technology: Posters are created and designed in Adobe Illustrator and Photoshop.The poster is best reproduced as printed matter. This can create a special atmosphere by the texture of the paper. Videos are made with Effect.
Design Challenge: The challenge of this project is the design of fonts.
Research: The project aims to promote Hongqiao container market (HCM), a commercial activity. The success of the project is largely due to the design of poster fonts, which are very consistent with the style of the event. The bright colors of posters and videos attracted the attention of the audience.
Inspiration: The design is inspired by the containers stacked on the wharf. Containers of the same size can often be stacked into different shapes.
Project Duration: The project was launched in Shanghai in January 2022 and completed in April 2022.
Operation Flow: This poster will be used as an experimental poster for typography and as an exhibit for design exhibitions. Typography posters have the same function as works of art.
Image Credits: Image #1: Creator Xin Meng, Independent production, 2022.
Image #2: Creator Xin Meng, Independent production, 2022.
Image #3: Creator Xin Meng, Independent production, 2022.
Image #4: Creator Xin Meng, Independent production, 2022.
Image #5: Creator Xin Meng, Independent production, 2022.
Video Credits: Operator & Production Xin Meng