Mae Pakka Coffee Shop Hunaniaeth Brand gan Sersen Shenzhen Brand Consulting yn enillydd uchel ei barch o'r 2023 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2023

Pakka Coffee Shop Hunaniaeth Brand

gan Sersen Shenzhen Brand Consulting

Cleient: Pakka Coffee Shop

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

11,154

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #142456

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Pakka Coffee Shop Hunaniaeth Brand

Mae Pakka Coffee Shop yn hunaniaeth brand a grëwyd ar gyfer siop goffi yn Shantou, Tsieina. Mae'r dyluniad yn cyfuno llythrennu llawysgrifen â chynllun lliw cyferbyniol o las ac oren. Ysbrydolwyd y llythrennu achlysurol gan graffiti a chelf stryd, tra bod y cyfuniad lliw yn awgrymu arddull retro Americanaidd. Mae'r system weledol syml yn cadw delwedd y brand yn unedig ac yn hawdd i'w hadnabod ar draws gwahanol gyfryngau. Nod yr hunaniaeth yw cysylltu diwylliant coffi â bywyd bob dydd ac apelio at gwsmeriaid ifanc sydd â diddordeb mewn ffasiwn stryd.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Pakka Coffee Shop Hunaniaeth Brand yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Pakka Coffee Shop Hunaniaeth Brand fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Pakka Coffee Shop Hunaniaeth Brand yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Tagiau: LOGO, Brand Image, Coffee culture, Street culture, American style
Her Dylunio: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Ymchwil: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Ysbrydoliaeth: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Hyd y Prosiect: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Llif Gweithrediad: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

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