Mae Tgl Hunaniaeth Brand Tgl gan Wei Sun yn enillydd uchel ei barch o'r 2023 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2023

Tgl Hunaniaeth Brand Tgl

gan Wei Sun

Cleient: DOTONE Brand Design

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

10,416

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #143895

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Tgl Hunaniaeth Brand Tgl

Llwyfan ymchwil ac addysg i blant yw TGL. Mae'n mabwysiadu dulliau cyfathrebu effeithlon a dulliau addysgu diddorol. Mae'r logo yn defnyddio'r colibryn fel cludwr cof y brand. Mae'n defnyddio symbolau gweledol syml a phur i greu delwedd brand gyfoethog a diddorol, wrth greu IP brand gwahaniaethol, sy'n rhoi nodweddion dynol i'r brand, gan alluogi mwy o ryngweithio â phlant a sefydlu cysylltiadau emosiynol. Mae'r defnydd cyffredinol o iaith weledol lliw cyfoethog yn cyfleu naws fywiog, ifanc a chyfeillgar.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Tgl Hunaniaeth Brand Tgl yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Tgl Hunaniaeth Brand Tgl fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Tgl Hunaniaeth Brand Tgl yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: Tgl is a research and education platform for children. It advocates teaching through novel and interesting activities, and selects hummingbirds as the carrier of brand memory. The logo uses simple and pure visual symbols to create a rich, interesting and memorable brand image. The brand IP takes the hummingbird as a figurative image memory, and at the same time establishes a brand-new, three-dimensional character image. Through the role switching in different scenes, it has more interaction with the children and establishes an emotional connection.
Dimensiynau a Phecynnu: The actual production size of the logo is at least 4cm in width x 1.2cm in height. According to the information provided by customers, the specifications are set in equal proportions in the application of specific materials, which is convenient for customers to use and extend to actual production.
The brand IP is customized offline as a character doll with a height of about 25cm.
Tagiau: Brand Design, Logo Design, Brand Identity, Education, IP Design
Technoleg Cynhyrchu: The simple shape of the logo can be applied to the presentation of different media. Brand IP uses the form of online plane or 3D model to output content, and offline uses metallic paint color and resin material to realize.
Her Dylunio: How to incorporate the hummingbird shape into the logo and achieve creative expression was our biggest challenge. After repeated attempts and research, the first letter "T" of the brand was finally perfectly combined with the hummingbird shape, forming a unique logo that is simple, interesting and unique to the brand.
Ymchwil: Tgl is a research and education brand for children. It outputs emotional value to users by creating warm content, and at the same time, it can bring colorful fun and immersive experience to users, and improve users' freshness and satisfaction in course activities. . Therefore, the brand needs to establish a diversified brand vision, turn the brand concept into a visualization, and establish an effective role IP for emotional interaction.
Ysbrydoliaeth: The logo design combines the first letter "T" with the graphic of the hummingbird to strengthen the cognition of the symbol and brand association; the brand IP is based on the prototype of the hummingbird, combined with the concept of "pilot" for anthropomorphic refining and shaping to express the brand spirit of curiosity and exploration. The open wings of the brand IP mean that the brand will lead children to embrace a better future. The brand as a whole uses a rich color visual language to convey a lively, youthful and friendly tone.
Hyd y Prosiect: The project started in April 2021 in Shenzhen and completed in December 2021 in Shenzhen.
Llif Gweithrediad: The simple logo can save the communication cost for the brand. Hummingbird, as the carrier of brand memory, creates a visual symbol with exclusive brand.
Brand IP is a derivative of the brand, which can realize various forms of creative extension across fields, enhance the interaction between the brand and user objects, convey the humanistic care of the brand, and enhance the core competitiveness of the brand.
Patentau: All copyrights DOTONE Brand Design,2021
Cydnabyddiaeth Delweddau: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021