Q Sky Pilates Hunaniaeth Brand by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 Gwobr Haearn A' Design Award in Graffeg Competition Category.

HaearnGraffeg· 2023

Q Sky Pilates Hunaniaeth Brand

by Yuanyuan Yang

Client: Q Sky

Gwobr Haearn A' Design Award Winner in Graffeg Category

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Verified Award Winner

Verify Award Status for #144502

View at A' Design Award Press Release Award Badge

Colors

The Design

About Q Sky Pilates Hunaniaeth Brand

Mae Q Sky Pilates yn hunaniaeth brand a grëwyd ar gyfer stiwdio Pilates. Mae'r llythyren Q wedi'i lluniadu fel aderyn yn hedfan yn rhydd yn yr awyr, gan gysylltu enw'r stiwdio â theimlad o ysgafnder, rhyddid a hamddena. Mae'r llythyren unigol yn gweithio fel graffig annibynnol, ac mae'r un llythyren yn parhau'n gyson â'r teip a ddefnyddir ar gyfer enw llawn y brand. Cymhwysir yr hunaniaeth ar arwyddion gofod, dillad chwaraeon, cwpanau dŵr a chardiau aelodaeth, a gynhyrchwyd drwy argraffu digidol, argraffu sgrin sidan a brodwaith. Rheolwyd cywirdeb lliw ar bob deunydd yn ofalus.

The Recognition

About the Gwobr Haearn A' Design Award

Mae Q Sky Pilates Hunaniaeth Brand yn enillydd Gwobr Haearn A' Design Award, cydnabyddiaeth fawreddog a roddir i ddyluniadau da sydd yn bodloni'r gofynion proffesiynol a diwydiannol a ddisgwylir gan greadigaethau wedi'u dylunio'n dda. Mae enillwyr Haearn yn dangos medrusrwydd mawr, arbenigedd uchel, dealltwriaeth arbenigol a gallu creadigol eu crewyr. Disgwylir i Q Sky Pilates Hunaniaeth Brand fod yn greadigaeth uchel ei bri, a edmygir ac a anwylir, sydd yn ymarferol ac yn arloesol. Mae'r dyluniad buddugol hwn o Wobr Haearn A' Design Award yn integreiddio arferion gorau'r diwydiant ac mae ganddo nodweddion technegol cymwys wedi'u cysylltu â gwybodaeth ymarferol a dawn. Parchir Q Sky Pilates Hunaniaeth Brand am ei drylwyredd ac fe'i dyluniwyd i ddarparu gwelliannau ansawdd bywyd sydd yn helpu i wneud y byd yn lle gwell.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
Dimensions & Packaging: Size according to specific object application
Tags: Pilates, sports, fitness, sky, bird
Production Technology: Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
Design Challenge: There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
Research: Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
Inspiration: Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
Project Duration: Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
Operation Flow: It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
Patents: Trademark holder: Q Sky
Image Credits: Design，Feng Lei，2022