It Is In Your Genes Hunaniaeth Ddeinamig by Bianka Foldi and Robert Valoczi

It Is In Your Genes Hunaniaeth Ddeinamig by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 Gwobr Efydd A' Design Award in Graffeg Competition Category.

EfyddGraffeg· 2023

It Is In Your Genes Hunaniaeth Ddeinamig

by Bianka Foldi and Robert Valoczi

Client: Genecontact

Gwobr Efydd A' Design Award Winner in Graffeg Category

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Verified Award Winner

Verify Award Status for #144669

View at A' Design Award Press Release Award Badge

Colors

The Design

About It Is In Your Genes Hunaniaeth Ddeinamig

Crëwyd yr hunaniaeth brand hon ar gyfer gwasanaeth genoteipio, lle gellir canfod rhagdueddiad i glefydau genetig posibl. Yn union fel y strwythur DNA, adeiladwyd y cysyniad dylunio hefyd ar system o godau, sef codau Morse a ddyluniwyd yn arbennig yn cynrychioli llythrennau'r wyddor. Gellir delweddu unrhyw air fel hyn, gan droi logo statig yn hunaniaeth ddeinamig. Mae'r logo, sef enw'r Cleient a ysgrifennwyd gan y codau, yn cymryd siâp adeiledd helical dwbl y DNA. Dyma sut mae busnes y Cleient yn cael ei adlewyrchu yn gysyniadol ac yn weledol yn yr hunaniaeth.

The Recognition

About the Gwobr Efydd A' Design Award

Mae It Is In Your Genes Hunaniaeth Ddeinamig yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i It Is In Your Genes Hunaniaeth Ddeinamig fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae It Is In Your Genes Hunaniaeth Ddeinamig yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon