Old Town of Lijiang Cyfres Darluniau by Ju Jijing

Old Town of Lijiang Cyfres Darluniau by Ju Jijing is a highly esteemed winner of the very prestigious 2023 Gwobr Arian A' Design Award in Graffeg Competition Category.

ArianGraffeg· 2023

Old Town of Lijiang Cyfres Darluniau

by Ju Jijing

Client: Northeastern University of China

Gwobr Arian A' Design Award Winner in Graffeg Category

33,740

Verified Award Winner

Verify Award Status for #148128

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Old Town of Lijiang Cyfres Darluniau

Mae Hen Dref Lijiang yn gyfres o ddarluniau a grëwyd i gyflwyno a gwarchod diwylliant tref hynafol yn Tsieina. Mae'r darluniau'n dangos elfennau treftadaeth ddiwylliannol, golygfeydd lleol a lliwiau haenog mewn arddull genedlaethol. Mae pob delwedd wedi'i llunio gyda meddalwedd dylunio fector ar faint 800 wrth 800 milimetr ac wedi'i hatgynhyrchu gyda thechnoleg argraffu o ansawdd uchel. Mae'r gyfres yn rhannu treftadaeth naturiol a dynol Lijiang mewn iaith weledol sy'n gweddu i chwaeth fodern. Y nod yw codi ymwybyddiaeth y cyhoedd o ddiwylliant pentrefol traddodiadol a'i warchodaeth.

The Recognition

About the Gwobr Arian A' Design Award

Mae Old Town of Lijiang Cyfres Darluniau yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Old Town of Lijiang Cyfres Darluniau fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Old Town of Lijiang Cyfres Darluniau yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
Dimensions & Packaging: Illustration:800mm(H)x800mm(W),150dpi, RGB.
Tags: Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
Inspiration: Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
Project Duration: The project started in September 2022 and finished in January 2023 in China
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
Team Members: Designer:Ju Jijing，Art Director: Huo Kai
Image Credits: Ju Jijing, 2022