Animated Koopmans Logo Hunaniaeth Gorfforaethol by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 Gwobr Arian A' Design Award in Graffeg Competition Category.

ArianGraffeg· 2023

Animated Koopmans Logo Hunaniaeth Gorfforaethol

by Ruud Winder - Rebrandt

Client: Rebrandt

Gwobr Arian A' Design Award Winner in Graffeg Category

42,547

Verified Award Winner

Verify Award Status for #149078

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Animated Koopmans Logo Hunaniaeth Gorfforaethol

Gofynnodd Koopmans i Rebrandt gyfathrebu ehangder yr ystod yn gliriach. Nid yw'r term 'gweithdy argraffu' bellach yn cynrychioli'r hyn y maent yn ei wneud. Mae'r hunaniaeth newydd hon felly nid yn unig yn iaith ddylunio sy'n apelio'n esthetig ond hefyd yn offeryn marchnata strategol sy'n cyfathrebu'r ystod eang o gynhyrchion y gallant eu cynnig. Roedd Ruud Winder, pennaeth dylunio Rebrandt, eisiau i agwedd waith ddeinamig y sefydliad gael ei hadlewyrchu yn y dyluniadau. Mae'r symudiad yn cyferbynnu â llonyddwch tybiedig cwmni argraffu, yn union yr ehangder hwnnw oedd angen ei bwysleisio.

The Recognition

About the Gwobr Arian A' Design Award

Mae Animated Koopmans Logo Hunaniaeth Gorfforaethol yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Animated Koopmans Logo Hunaniaeth Gorfforaethol fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Animated Koopmans Logo Hunaniaeth Gorfforaethol yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022