Cycling for a Better Future Dyluniad Cyfathrebu Gweledol gan Chris Chung, Chien Chun Feng and Chun Yu

Mae Cycling for a Better Future Dyluniad Cyfathrebu Gweledol gan Chris Chung, Chien Chun Feng and Chun Yu yn enillydd uchel ei barch o'r 2024 Gwobr Efydd A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

EfyddGraffeg· 2024

Cycling for a Better Future Dyluniad Cyfathrebu Gweledol

gan Chris Chung, Chien Chun Feng and Chun Yu

Cleient: Giant Group

Enillydd Gwobr Efydd A' Design Award yn y Categori Graffeg

15,030

Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #149127

Ymweld â'r Wefan Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Cycling for a Better Future Dyluniad Cyfathrebu Gweledol

Mae Seiclo dros Ddyfodol Gwell yn ddyluniad cyfathrebu gweledol a grëwyd ar gyfer strategaeth amgylcheddol, gymdeithasol a llywodraethiant Giant Group. Mae'r strategaeth yn dwyn ynghyd ystod eang o ymdrechion cynaliadwyedd i dair colofn sy'n ymdrin â gweithredu ar newid hinsawdd, cylchedd a chynhwysiant cymdeithasol. Mae lliwiau graddliwio trawiadol a siapiau cylchol syml wedi'u hysbrydoli gan olwynion beic yn ffurfio'r iaith weledol. Cymhwysir y dyluniad i dudalennau gwefan, canllawiau hunaniaeth weledol, llyfryn brand, infograffigau a delweddau cyfryngau cymdeithasol. Y nod yw cyfathrebu clir gyda chynulleidfaoedd amrywiol.

Y Gydnabyddiaeth

Am y Gwobr Efydd A' Design Award

Mae Cycling for a Better Future Dyluniad Cyfathrebu Gweledol yn enillydd Gwobr Efydd A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau rhagorol sydd yn nodedig am greadigrwydd, dyfeisgarwch a chraffter. Mae enillwyr Efydd yn arteffactau medrus iawn a thrawiadol o greadigol sydd yn dilysu profiad helaeth, dychymyg a dyfeisgarwch eu dylunwyr. Disgwylir i Cycling for a Better Future Dyluniad Cyfathrebu Gweledol fod yn wrthrych uchel ei fri, a edmygir ac a anwylir, sydd yn nodedig o broffesiynol ac arloesol. Mae'r dyluniad buddugol hwn o Wobr Efydd A' Design Award yn ymgorffori arferion gorau mewn celf, gwyddoniaeth, dylunio a thechnoleg, ac yn rhagorol am ei sylw i fanylion. Mae Cycling for a Better Future Dyluniad Cyfathrebu Gweledol yn bodloni anghenion yn odidog, yn cyffwrdd â dyheadau, yn swyno teimladau ac yn apelio at chwilfrydedd.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The ESG strategy consolidates Giant Group's wide-ranging sustainability efforts into three strategic pillars addressing climate action, circularity, and social inclusion. The dynamic branding elements and messaging guide reflect their leadership and commitment to driving positive environmental and social change through sustainable mobility solutions.
Dimensiynau a Phecynnu: The collaboration generated assets across channels, including website pages, visual identity guidelines, a brand booklet, infographics, and social media images to align messaging.
Tagiau: Sustainability, environment, social responsibility, cycling, branding, strategy, ESG, climate action, circularity, mobility
Technoleg Cynhyrchu: Through in-depth collaborative workshops with stakeholders across Giant Group's sustainability, marketing, and communications teams, we identified and aligned on the core ESG pillars and strategy. We then designed bold, gradient graphic elements and circular shapes inspired by bicycle wheels to reflect their forward momentum and commitment to a broad spectrum of sustainability initiatives for future generations.
Her Dylunio: Synthesizing Giant Group's complex array of sustainability efforts into a coherent ESG strategy and then translating this into visually compelling, on-brand assets was deeply challenging. Close collaboration with stakeholders across the business enabled us to consolidate goals, align on strategic pillars, and develop creative yet simple branding to convey their sustainability leadership.
Ymchwil: Extensive research was conducted to inform the ESG strategy, including analyses of market macro and micro-trends, competitor and benchmark studies, and in-depth interviews with relevant stakeholders. This enabled targeted communication formats suited for the cycling industry. Our work culminated in raising the bar for ESG communication within Giant Group’s entire value chain, empowering them to effectively convey sustainability commitments to diverse audiences and lead as pioneers driving positive impact.
Ysbrydoliaeth: Giant Group's pioneering commitment to sustainability within the cycling industry inspired our team to develop an ESG strategy and branding that aligns with their vision. By consolidating their sustainability goals into clear pillars and messaging, we aim to enable effective communication across all stakeholders about the full breadth of their initiatives.
Hyd y Prosiect: The global ESG strategy design project kicked off in June 2023, spearheaded by our teams collaborating directly with stakeholders at Giant Group. As an ongoing effort, we continue to work on extending the strategy across Giant Group’s subsidiary companies and across multiple channels.
Llif Gweithrediad: The ESG strategy visual design features vibrant gradient colors and simple yet bold circular graphic elements to clearly and effectively communicate Giant Group's sustainability vision and commitments across diverse audiences. The circular geometry and gradients represent their leadership and the continuous momentum needed to drive change.
Patentau: Copyrights belong to Giant Group, 2023.
Aelodau'r Tîm: Strategist: Marco Negri
Designer: Stacey Chun Yu
Senior Designer: Tina Chien Chun Feng
Creative Director: Chun Cheng Chung
Senior Account Manager: Anew Yu Hsin Lin
CEO: Ya Ting Yu
Cydnabyddiaeth Delweddau: Image #No 1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #2: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #3: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #4: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Video Credits: Senior Account Manager Anew Lin, Giant Group ESG Branding, 2023. Senior Strategist Marco Negri, Group ESG Branding, 2023. Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Designer Stacey Chun Yu, Giant Group ESG Branding, 2023.