Trip of Tea Darlun by Yao Wu is a highly esteemed winner of the very prestigious 2024 Gwobr Arian A' Design Award in Graffeg Competition Category.

ArianGraffeg· 2024

Trip of Tea Darlun

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

Gwobr Arian A' Design Award Winner in Graffeg Category

105,582

Verified Award Winner

Verify Award Status for #151736

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Trip of Tea Darlun

Mae Trip of Tea yn bâr o ddarluniau a grëwyd ar gyfer cwmni te o Tsieina. Ysbrydolwyd y ddau waith gan ddau lwybr hanesyddol cludo te, sef Ffordd Te y Deng Mil o Filltiroedd a Ffordd Sidan y Môr. Mae ceffyl a gymerwyd o logo'r cleient yn ymddangos fel negesydd ar hyd pob llwybr. Mae ffurf pob ceffyl a'r patrwm ar ei gyfrwy yn newid i adlewyrchu nodweddion y ddinas neu'r rhanbarth cyrchfan. Cynhwysir golygfeydd o yfed te o wahanol wledydd. Mae'r darluniau wedi'u llunio â llaw ar dabled ac wedi'u datblygu fel rîl deilsiog sy'n addas ar gyfer posteri, cardiau post a defnyddiau eraill.

The Recognition

About the Gwobr Arian A' Design Award

Mae Trip of Tea Darlun yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Trip of Tea Darlun fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Trip of Tea Darlun yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These two works are illustration designs created for the famous Chinese tea company "Bama Tea". We combined the most conspicuous horse element in the client's company logo and applied it to the illustration, using it as the main body and the theme of "Revisiting the Road to Tea", with the horse element running through it. It is worth noting that different images of horses and saddles vary, combining different characteristics of tourist destinations and drawing in depth different countries and regions. The entire picture is unfolded in a tiled form to facilitate subsequent graphic promotion and use.
Dimensions & Packaging: The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology. Commercial applications vary in size depending on the type.
Tags: illustration, Bama Tea, Trip Of Tea, Tea Road of Ten Thousand Miles, Chinese tea
Production Technology: The illustrations are created on photoshop using a hand-drawn tablet. This long reel accommodates most size applications. These three parts can be used alone or in conjunction with other derivatives for subsequent commercial applications, such as postcards, posters and other creative works.
Design Challenge: The difficulty in creating this illustration lies in the combination of tea cultures from different countries. It is necessary to avoid cluttering the picture and maintain a unified style without losing its characteristics.
Research: Reference is made to the tea culture of different countries and regions in history, and the entrepreneurial background of the client company is integrated with it. A large number of tea drinking scenes from different countries are integrated into the illustrations to show the tea culture of different countries, and are connected by horses in different postures. The illustrations are colorful and harmonious.
Inspiration: The two illustrations are inspired by the two tea transportation routes in Chinese history, namely the "Ten Thousand Miles Tea Road" and the "Maritime Silk Road", using horses as messengers throughout the route of the Ten Thousand Miles Tea Road.
Project Duration: The project started in Beijing in August 2022 and was completed in Beijing in December 2022
Team Members: Original designer: Yao Wu
Illustration designer: Yuchen Zhang
Illustration designer: Boxing Xie
Graphic designer:Ziyang Zheng
Graphic designer:Zhen Tan
Graphic designer:Huafeng Shi
3D designer:Hao Liao