Mae Remaking Art Hunaniaeth Brand gan Meng Shenhui yn enillydd uchel ei barch o'r 2024 Gwobr Arian A' Design Award mawreddog iawn yng Nghategori Cystadleuaeth Graffeg.

ArianGraffeg· 2024

Remaking Art Hunaniaeth Brand

gan Meng Shenhui

Cleient: Shenzhen Chengmei Culture Communication Co., Ltd

Enillydd Gwobr Arian A' Design Award yn y Categori Graffeg

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Enillydd Gwobr Wedi'i Wirio

Gwirio Statws Gwobr ar gyfer #152015

Gweld yn A' Design Award Datganiad i'r Wasg Bathodyn Gwobr

Lliwiau

Y Dyluniad

Am Remaking Art Hunaniaeth Brand

Mae Remaking Art yn hunaniaeth brand a grëwyd ar gyfer cwmni cyfathrebu diwylliannol. Mae'r logo yn uno'r llythrennau cyntaf R ac A yn nod cymesur, wedi'u cysylltu gan linellau sy'n awgrymu adlewyrchiad mewn dŵr. Mae llinell lorweddol yn dwyn i gof glorian ac fe'i cadwyd o'r logo blaenorol i fynegi tegwch ac uniondeb. Mae'r system weledol yn defnyddio llinellau i rannu deunyddiau printiedig, pecynnu ac arddangosfeydd mewnol, fel bod yr un olwg yn cael ei chynnal ar draws gwahanol feintiau a deunyddiau. Mae'r dyluniad yn cyfleu cymesuredd, integreiddio ac adnewyddiad.

Y Gydnabyddiaeth

Am y Gwobr Arian A' Design Award

Mae Remaking Art Hunaniaeth Brand yn enillydd Gwobr Arian A' Design Award, cydnabyddiaeth hynod fawreddog a roddir i ddyluniadau o'r radd uchaf, hardd a thrawiadol. Mae enillwyr Arian yn weithiau tra disglair a hynod greadigol sydd yn darlunio arbenigedd, dawn a chraffter rhagorol eu dylunwyr. Disgwylir i Remaking Art Hunaniaeth Brand fod yn waith gwych ac esiampl, yn nodedig o broffesiynol ac yn ddwfn arloesol. Mae'r dyluniad buddugol hwn o Wobr Arian A' Design Award yn ddyfais hynod nodedig a edmygir sydd yn elwa ac yn symud ymlaen ffiniau celf, gwyddoniaeth, dylunio a thechnoleg. Mae Remaking Art Hunaniaeth Brand yn greadigaeth y cenfigennir wrthi yn eang, sydd yn deffro dyheadau, yn cyflwyno teimladau cadarnhaol ac yn cynnau rhyfeddod a syndod.

Y Tu Ôl i'r Dyluniad

Pecyn i'r Wasg

Credydau, aelodau tîm a manylion technegol a ddarparwyd gan y dylunydd.

Priodweddau Unigryw: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Dimensiynau a Phecynnu: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Tagiau: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Technoleg Cynhyrchu: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Her Dylunio: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Ymchwil: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Ysbrydoliaeth: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Hyd y Prosiect: The project started in January 2022 and was completed in Shenzhen in May 2022
Llif Gweithrediad: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Cydnabyddiaeth Delweddau: Copyright：CM Design